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Persuasive Picks for the week of 02/21/11

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nofacebook2 Four Reasons Your Brand Should Avoid Facebook
Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building a presence on Facebook (or any social media marketing channel for that matter).

The Less-Tangible ROI of Social Media
We all want to ensure our social marketing efforts are matching up to the boss’s expectations for the investment, so it can help to set goals and be tracking the less obvious benefits to your brand. Danny Wong shares his thoughts with the Huffington Post about the hidden ways we are making an impact that will demonstrate campaign value to the C-Suite and build a better understanding of its potential.

Brands That Have Mastered Content Marketing
Are you infusing your marketing strategy with content? What kind of content are you producing, and how does this tie into your marketing strategy? In one of this week’s iMediaConnection posts, Rob Rose shares his insight and explores best practices from content marketers including Kodak and Hubspot. He stresses the importance of thinking of content not as a tactic, but as a new way of shaping your entire strategy.

Does Social Media Transparency Matter in the Real World?
Before you decide on your social media transparency strategy, take a look at the questions Debra Ellis proposes on Social Media Today the real value of transparency. Are you guilty of over-sharing? Will sharing too much information take away from your competitive advantage? Does it help to leave some things to the imagination?

Seven Common PR Sins to Avoid At All Costs
Seems like simple PR 101, but some PR reps still break the rules of engagement with the journalists they try to pitch. For those starting out in their careers, Ragan.com offers a good checklist from Amanda Marsh to keep by your desk — and a good refresher for the rest of us.