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Persuasive Picks for week of 7/16/12

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Most forms of marketing and advertising focus on attracting and engaging customers through a sales cycle to create awareness and interest, guiding the customer to consider and purchase. Lee Odden writes on ClickZ that while a lot of social media-savvy companies are leveraging social channels to engage with communities and for customer service, expectations are high to influence a social return on investment (ROI). Learn more in Optimizing Social Media Across the Customer Lifecycle

David Murdico at iMediaConnection thinks that a lot of efforts and resources are being wasted by too many businesses, brands and organizations that lack a clear understanding of social media marketing. He cites 5 Social Media Marketing Myths You Should Understand to provide a powerful way of building awareness, communicating with consumers and ultimately selling more stuff!

If your brand has a social media presence, consumers need to hear from you. 60% of Consumers Expect Brands to Respond on Social Media regarding service at least most of the time, according to a new report. Daniel Mickens reviews the findings of a recent online survey that looks at social media’s impact on people’s brand perceptions and purchasing decisions – via Mashable.

Do you tweet at the supermarket? “Like” your favorite brands? Scan QR codes? If so, you’re part of a growing group of social media savvy consumers who use technology to inform their purchasing habits. Lauren Dugan posts How Do Consumers Use Social Media To Shop? [INFOGRAPHIC] on AllTwitter – visualizing the results of a recent study that looks at consumers’ social media behaviors when they shop.

Persuasive Picks for the week of 05/02/11

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Measure Metrics6 Social Media Metrics for SMBs To Track
Congrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, and Lisa Barone suggests a few to help get you started via this post on SmallBizTrends.com.

Social Media And The Modern Startup
Fast Company Expert Blogger Aaron Arnold explains how “social media allows early adopters to share the experience without the risk of being the entrepreneur creating it” via his own personal experience.

Social Media Policies: Let’s Talk About What You Should Do
Creating a social media policy for your organization can be a tricky task. Its almost like you need to be controlling without being controlling, right? Most organizations base their policies on telling employees what they can’t do when it comes to using social media. This GigaOm.com post from Mathew Ingram suggests trying to create a social policy with a positive stance, and he provides a few suggestions on how to do so.

Video and Social Media Marketing: Getting C-Suite Executives To Lead
Getting executive level buy-in for social marketing campaigns can be difficult – even more so if you want the executive to be physically involved with the project. David Murdico from Supercool Creative shares some helpful tips in gaining their support and participation in this article on MediaPost.com.

How Barbie & Ken Were Reunited by Social Media
Mashable‘s Erica Swallow began writing about Mattel’s social campaign to reunite Barbie and Ken earlier this year, and I selected her initial post as a Persuasive Pick back in January. This week, she follows up with more detail about the campaign and shares the results of its success.

Image Credit: RambergMediaImages