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Persuasive Picks for the week of 06/14/09

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Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked.

Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.

Search Engine Tools, useful resources
As I’ve mentioned in previous Picks posts, we need to continue to always teach the basics. Barry Hurd does just that by sharing a short list of useful (and free) search engine tools to use when doing keyword research.

15 Things Social Media Can Do for You Today
David Finch believes “We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work.” To support that notion he shares 15 ways social media can help change the way you interact online.

Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]
Adam Ostrow shares this entertaining “man on the street” video that demonstrates how little the general public knows about basic technology. It teaches a valuable lesson on how difficult it is to get people to adopt new technologies into their lives – something Google is currently facing with trying to get people to adopt the new Chrome browser.

Persuasive Picks for the Week of 05/03/09

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The Seven Deadly Sins of Social MediaThe Seven Deadly Sins of Social Media
David Griner from Luckie & Company and TheSocialPath blog provides some helpful advice to companies looking to take the plunge into Social Media. He adds an entertaining twist to the subject by aligning the tips with the “Seven Deadly Sins.”

How Twitter Can Drive Your Bottom Line
Stephen DiMarco from the Compete.com blog posts some very interesting stats and examples of companies that have had impressive success in adding Twitter to their overall marketing strategy. Dell’s achievement of $1 million in sales – exclusively through Twitter – is just one of the examples shared. Read on for more.

A Second Look at Measuring the Corporate Blog
Kyle Flaherty of BreakingPoint Labs revisits the challenges of measuring your blog’s success and provides seven areas that he and his team focus on to conduct their own success measurement.

Micro-interactions Get People Talking. Thank You, Corner Bakery
With the rapid influx of “follower” collectors on Twitter, it’s refreshing to see the occasional example of real businesses integrating Twitter into their marketing strategy and doing it well. David Armano shares this quick example of how Corner Bakery is getting off to a great start on Twitter by making the right moves.

Will Social Media Save The Newspaper Industry?
We’ve seen a lot of announcements lately that newspapers across the country are slowly closing their doors. Many papers are scrambling to revise strategies that will allow them to keep their doors open, and many of those strategies involve social media. This post by David Finch on SocialMediaExplorer.com questions if that will be enough to keep them operating.