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Persuasive Picks for the week of 07/18/11

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EngagementsWhat is Engagement in Social Media?
Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community.

What does Google+ mean for your social media policy?
Technologist David Reinhardt expands on the potential impact Google+ will have on the way we maintain personal and work relationships and the added complexity this new social platform could add to your organization’s social media policy.

How to Turn Customers Into Loyal, Raving Fans
Mike Michalowicz, author of “The Toilet Paper Entrepreneur” expands on the value and importance of under promising and over delivering when it comes to building the ultimate customer base, via this post on WSJ.com.

Is Social Media Experiencing the Search Engine Consolidation?
Fast Company expert blogger, JD Rucker, explores the idea of a future where social platforms begin to consolidate and morph into new sources of online search.

Email Metrics: Open, Click Rates Highest in the Morning
Gain some insight into becoming a better email marketer in this MarketingProfs post that shares key findings and great statistics from a recent MailerMailer report.

Persuasive Picks for the week of 08/30/10

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It’s Not About the Pizza and 7 Other Social Media Insights
Fast Company Expert Blogger Drew Neisser shares eight tips from Ramon DeLeon – a man who made the  transition from pizza delivery to delivering social media keynotes around the globe.

Raising Your Social Capital: The Two “O” Process
This Technorati post by Jessica Valenzuela shares several tips on maximizing your social efforts through a combination of online and offline activity.

Older Americans Flocking To Social Networks
InformationWeek‘s Antone Gonsalves highlights the recent findings from the Pew Research Center’s Internet & American Life Project’s study on age and Internet usage that found Americans ages 50 and up are becoming more active on social networks and online communities.

U.S. companies spend for social media tied to customer loyalty
Katie Deatsch from InternetRetailer.com shares the results of a recent study from Colloquy and the Direct Marketing Association that found that the U.S. companies are willing to spend more of their budgets on social media when it’s tied to customer loyalty.

Ten Corporate Social Media Mistakes
“Evolved Technologist” Dan Woods recently spoke to Christy Schoon, Director of Business Consulting at NewsGator, who shared 10 mistakes commonly made by companies jumping into Enterprise 2.0 and Social Media – via this post on Forbes.com.