Posts

Persuasive Picks for the week of 09/14/09

Why corporate blogging is like selling uncut cocaine
Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it.

A need for social media etiquette
So you’ve made that first step into the world of social media and it’s beginning to get exciting. AP business writer Barbara Ortutay shares this post on The Tenessean.com that advises readers to use a little restraint and put more thought into what they share on social networks.

Social media – PR’s new BFF
Do PR and Social Media go together like chocolate and peanut butter? The results of a recent study posted on bizcommunity.com seems to point in that direction. Read on for more.

The 10 Myths of Social Media
This post by Mikal Belicove on the Entrepreneur.com blog reiterates “10 Social Media Myths” by Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative. Bradlow recently presented these myths to B2B marketing and advertising professionals at the Lift Summit.

Why B2B Companies Have a Distinct Advantage Online
Another great post from Valeria Maltoni that includes additional links to helpful information for B2B’s.

Persuasive Picks for the week of 07/12/09

Verizon Integrates Twitter, Facebook into FiOS TV
Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box.

Verizon FiOS and Twitter/Facebook

Box-Office Weekend: Brüno a One-Day Wonder?
Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially negative side-effects.

YouTube Will Be Next To Kiss IE6 Support Goodbye
Fans of Internet Explorer (do any really exist..?!) who frequent YouTube are now being notified that the platform will be dropping support for IE6 in the near future. Gone are the days where web app developers felt the need to continually support aging browser technology as to not “upset” the user base.

Can a Company Take Social Networking too Far?
Chris Pirillo shares this almost unbelievable news about retailer Best Buy’s odd move with their new “social networking requirements” for employees.

9 keys to the perfect corporate blog
Michael Estrin provides 9 tips to help companies to provide a more compelling corporate blog.