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Persuasive Picks for the week of 09/13/10

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6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring – and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign – including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)

Persuasive Picks for the week of 05/24/10

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Facebook_privacy_380pxEvery Facebook Privacy Feature Revealed and Explained
With upwards of 56 different options to play with, Facebook’s privacy settings can be dizzying to say the least. This MacLife post breaks down the options to a more digestible level – at least until Facebook changes things up again!

Planning a New Content Marketing Initiative? Consider These 4 Tips
Michele Linn from the Content Marketing Institute shares several content marketing tips in this entertaining post that compares the challenges of building a proper and maintainable content marketing program to her personal experience of planting a new garden.

How To Use Google Wave for Live Blogging
I’ve recently had a renewed interest in Google Wave now that its switch over to “invite free” public beta has made it more accessible to my social graph. This great post by Frederic Lardinois shows how Wave can be used as a convenient  live-blogging tool.

Facebook to Roll Out Q&A Feature
Mashable’s Jolie O’Dell gives the low-down on Facebook’s new Q&A feature that is sure to challenge the likes of Yahoo Answers and Linked-In Answers.

Is The White Paper Dead for B2B Marketing?
This post from Paul Dunay suggests that the white paper is dead and offers several content options that are much better alternatives.

A Busy Week for Marketing and PR

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This week we’re busy merging our online and offline worlds with other marketers and business executives at two key events. We kicked off Wednesday at Boston’s Internet Marketing Summit with a fun and interactive booth – check out the activity on our Whrrl story – where we helped the crowd connect with their “inner social media guru.” We also took away invaluable tips, tricks and lessons from the numerous panels. You can catch a lot of those tidbits by following the aggregated Twitter feed on our #IMS09 landing page (where the “inner social media guru photos are featured) or on Twitter.

Today I have the pleasure of attending (and speaking at) Open View Venture Partners Content Marketing Workshop. It’s only 10 a.m. and I’ve already learned plenty of new tips for great marketing, digital content and promotion. Being in a room with a group of energetic, eager and smart entrepreneurs is one of the best ways to spend the day. I look forward to applying some of these lessons for both PerkettPR and our clients in the future. And, while right now I need to pay attention and take notes, I’ll look to share some of the best tidbits from this event – and IMS – through our social networks (here, Facebook, Twitter, LinkedIn). If you have any specific questions that you’d like us to raise while we’re here, drop us a line!

What are your biggest marketing challenges?