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Persuasive Picks for the week of 01/18/10

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topo5social Small Business Leaders Prefer ‘Passive’ Social Media, For Now
This MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

Another Reason to Hire a Social Media-Savvy PR Firm

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Earlier today, Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations released results of a national survey on how journalists rely on and use both social media and public relations resources for story research. While the headline, which reads “Majority of Journalists Now Depend on Social Media for Story Research” may have “social media experts” jumping to all sorts of conclusions and claims, reading further offers more validation that hiring a social-media savvy PR firm (or internal manager) is the best bet for your business.

Why? The study says that journalists “still turn to public relations professionals for assistance in their primary research” and that “most journalists turn to public relations professionals for assistance in their primary research.”

The bottom line is that PR experts who understand effective messaging and savvy story telling to the right audience will continue to be important – but more effective if they know how to reach key audiences where they already are – “fishing where the fish are,” as Coca Cola recently stated (slide 6). And for now, it looks like at least one of those audiences – source-seeking reporters – are on social media networks and using them strategically.

That leaves one question for you: Is your PR firm?

You can read the full news release and download the study’s results, here.