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Persuasive Picks for the week of 01/25/09

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Community Managers Must Deliver ROI: Commandments For Surviving a Recession
Jeremiah Owyang provides sound advice to Community Managers on how to step up their game, provide continuing value and (most importantly) help keep their jobs in these tough economic times.

Are we really ready to move beyond Social Media 101?
Many of us in the PR and Marketing space have been teaching the basics of Social Media for quote some time now. Some might think its time to elevate those teachings to the next level. However, LiveWorld’s social media evangelist Bryan Person shares some incite in this MediaBullseye.com guest post on why that’s not the case and advises those who teach to “keep beating the drum.”

How Lisa Genova used social media to turn a self-published book into a NY Times bestseller
Best selling author David Meerman Scott shares an abbreviated version of fellow writer Lisa Genova’s success in using social media to propel the promotion of her book “Still Alice” all the way to the top of the charts. Her complete success story and many others can be found in David’s latest book entitled “World Wide Rave.”

Podcasters report their top 3 podcasting tips (Part 1 & Part 2)
Marketing consultant Devon Dudgeon shares TONS of podcasting tips in this two part post. The tips were submitted by seasoned podcast veterans around the globe and are aimed at those who have been thinking about getting there own podcast off the ground.

Why blogs matter
“Q: Who reads blogs? A: Journalists”; Shannon Paul delivers another thought provoking post that shows why blogs might just be the ultimate tool in your social media arsenal.

Image Credit (sans modifications): Jade Gordon

Persuasive Picks for the week of 05/26/08

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Weezer - Pork and BeansTag Recommendations for Content: Ready to Filter Noise?
Properly tagging your content can go a long way to improving your visibility on the Net. Hutch Carpenter shares his review of four bookmarking and tagging services you can use to boost your “Google-Juice.”

Death of Education and the Dawn of Learning
Here’s a great post on the Servant of Chaos blog that speaks to the way kids communicate in a Web 2.0 world and how the education system needs to catch up. Today’s kids are tomorrow’s employees and customers. Will your business survive if you don’t join the social media/network space?

Charity Auction: Buy Yourself a Social Media Guru
Buy yourself time with one of five social media and online marketing experts as part of this excellent charity auction. The toughest part will be deciding on which guru to bid on with the talents of Chris Brogan, Joseph Jaffe, Aaron Strout, Geoff Livingston and Greg Verdino up for grabs!

Basic Business Blogging Suggestions
Speaking of Chris Brogan, this post he wrote earlier this week provides some nice basic information for companies that are just starting to launch a blog. As usual, Chris’s community of readers are providing great comments to the post, so be sure to read through those as well!

Pork and Beans
I’ll wrap up this week with something entertaining. Here’s a link to the new Weezer video that has been released by the band to promote the new single. The relevance? They included noteable internet “celebrities” in the video which is a sure-fire way to boost it’s potential for going viral.

10 Blogging Tips from the Web 2.0 Expo

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It’s been building for a while now, but being at the Web 2.0 Expo and attending sessions led by, and attended by, some of the biggest names in blogging right along side first-timers, made me realize how common blogging and micro blogging are now. Every session had a plethora of busy bloggers/wannabes from all over the world, with laptops open with Twitter up all day, cameras and camera phones, audio recording devices and of course PDAs constantly in hand. Everyone in the same boat feverishly plugging down nuggets to share with their respective online audiences. We are all becoming bloggers and want to tell our stories in one way or another whether it be blogging or micro blogging or both, we were all there to gather information and share it with our friends and colleagues as soon as possible.



Image courtesy of James Duncan Davidson

One of the Tuesday afternoon workshops; Intro to Blogs & Social Media Marketing 101, hosted by Nick Gonzalez (SocialMedia), Eric Eldon (VentureBeat) and Trisha Okubo (eBay & Omiru fashion blogger) was my first observation point. The workshop was well attended, and though many more experienced bloggers probably found it fairly basic, they indulged the audience with their presence, rolled their eyes and probably left patting themselves on the back for how much further ahead of the game they were than others in the audience. For others it was an eye opening experience that provided some great basic tips on how to get into the game or be more effective as a blogger and micro-blogger.

Here are the Top Ten take aways Nick, Eric and Trisha shared during the session:

  1. Create content that’s easily packaged and reusable for example; Top Ten Lists and How-To’s
  2. When blogging or micro-blogging provide news or exclusive content that’s not available elsewhere
  3. Remember Seth Godin’s Purple Cow use catchy headlines and out of the ordinary content to draw attention
  4. Take advantage of blogging distribution channels and measurement tools such as; FeedBurner, Digg, StumbleUpon, Yahoo Buzz, Friend Feed, Facebook, Techmeme, Del.icio.us, and Aide RSS to ensure maximum distribution
  5. Let your fans know when a new post is up, email influencers and key sources cited to let them know you’ve posted and ALWAYS give credit to other bloggers and use link backs on Twitter, and other micro-blogging applications, whenever appropriate
  6. Do offer free advice and incentives like a free informational PDF file or white paper as an incentive to gain new subscribers
  7. Guest write on other blogs and offer the opportunity for other bloggers to guest write for you
  8. Share opportunities with other bloggers and get involved in the community, posting regular comments on other blogs
  9. Meet other bloggers in the ‘real world’ to get know each other in person
  10. Be passionate about your content and don’t shy away from including some of that passion in your blog profile page, the more your readers know about you the more they will connect with your content.

Hope you found this information helpful. Just remember if you do end up using this content in your own blog or micro-blog please follow tip #5 and cite PerkettPRsuasion as the source! 🙂

Social Media Club: Increasing your blog’s influence

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During this week’s Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled “Blog Draft Day: Making it into the Bigs”. The presentation covers a great mix of social media and blog related topics that centralize around the challenges bloggers face when trying to increase influence.

Aaron used Ustream to broadcast the presentation live during the event itself and the recording is available below. If you currently write a blog or have been contemplating starting one, this is an engaging “must-view” presentation packed full of great tips to take-away and implement.

Note: This is a long presentation that clocks in at over an hour, so be sure to set aside some time! Once the video player caches enough, you might also want to skip ahead a minute or two into the video as the live feed captured some footage before the actual presentation begins.