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Persuasive Picks for the week of 01/18/10

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topo5social Small Business Leaders Prefer ‘Passive’ Social Media, For Now
This MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

Persuasive Picks for the week of 12/14/09

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Planet Hollywood Resort & Casino: Social Media, FUN and ROI
Marketing Prof’s Community Manager, Beth Harte gives readers a look into social media efforts coming from the Las Vegas strip via her interview with Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino.

9 Tips for Enriching Your Presentations With Social Media
Savvy business professionals looking to create more interactive and attention grabbing presentations will find value with Olivia Mitchell’s tips for engaging audiences with the most popular online social media platforms.

Is Social Media Privacy an Oxymoron?
Erik Qualman from SearchEngineWatch discusses the decision between maintaining personal and business presences on social media platforms. While not a new topic, it certainly warrants revisiting as privacy features on various sites continue to evolve.

10 Tips for Better Business Blogging
New Marketing Lab’s Colin Browning provides details on his 10 tips for better blogging that are part of the presentation he gave at IDC Insights. He includes his presentation materials via Slideshare as well.

Top 10 biggest social media stories of 2009
From Twitter to “Government 2.0,” Vator.tv’s Ronny Kerr chronicles some of the biggest acquisitions, valuations and emerging technologies throughout 2009.

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

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Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.

What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.

Create social media guidelines to engage your customer
This post from Daniel Burrus on TechJournalSouth.com is one in a series containing advice on creating social media guidelines. This pick zeros in on the importance of establishing clear and consistent focus across the company.

A Call for Social Media Guidelines
The topic of social media guidelines continues with this post on PharmExec.com – recapping some of the biggest issues facing the health care industry as it attempts to engage in social media.

A Few Guidelines for Drafting Social Media Guidelines
This post from Chris Crum rounds out a trilogy of picks on social media guidelines and features video interviews with Wayne Sutton and Patrick O’Keefe.

Persuasive Picks for the week of 11/02/09

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twitter_spam-300x3004 steps to Get Rid of Twitter Spam
If you’re active on Twitter, then no doubt you’ve seen the recent increase of “Twitter spam” coming from hijacked Twitter accounts. Damian Davila Rojas let readers know that Twitter Spam happens when application developers abuse that access that you have granted them to your Twitter account. He also shares 4 simple steps to help protect yourself by auditing the connections to your Twitter account.

What Social Media Monitoring Won’t Get You
Monitoring your brand online and the plethora of tools available to select from are all the rage of late, while Facebook’s popularity as a place for brands to plant their flag has also exploded. This post from Jason Falls reminds us that access to the vital conversation behind Facebook’s “walled garden” are not accessible by social media monitoring tools.

Get Off Your Computer and Become a Better Blogger
Want to become a better blogger? This post from James Chartrand on CopyBlogger provides some great advice on how to do just that, and it starts by stepping away from the keyboard.

9 digital trends to watch in 2010
This fun read from Nuri Djavit  on iMediaConnection shares 9 interesting predictions for digital trends that “could be” in 2010. 

Create a Virtual Office
Last, but certainly not least is this guest post on WomenEntrepreneur by our very own Christine Perkett where she expands on how a virtual workplace can benefit your company.

Persuasive Picks for the week of 08/09/09

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EasyBake OvenCooking Social Media with an EasyBake Oven vs. a Viking Range
Chip Griffin from MediaBullseye.com shares an entertaining comparison when getting ready to “cook up” some social media.

CEOs Say: How To Be An Executive Blogger
Good stories and advice for CEOs looking to blog or just to become better bloggers.

10 Ways to Archive Your Tweets
Did you know that your Tweets aren’t really searchable forever? ReadWriteWeb’s Sarah Perez shares 10 ways to back them up.

Five ways to help your CEO embrace social media
A little post from “down-under” that gives some advice on how to get the top brass on board with your social media strategy.

Why Facebook Wants FriendFeed
Om Malik shares his point of view on why Facebook’s acquisition of Friendfeed is not about Twitter but more about Google.

Persuasive Picks for the week of 07/12/09

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Verizon Integrates Twitter, Facebook into FiOS TV
Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box.

Verizon FiOS and Twitter/Facebook

Box-Office Weekend: Brüno a One-Day Wonder?
Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially negative side-effects.

YouTube Will Be Next To Kiss IE6 Support Goodbye
Fans of Internet Explorer (do any really exist..?!) who frequent YouTube are now being notified that the platform will be dropping support for IE6 in the near future. Gone are the days where web app developers felt the need to continually support aging browser technology as to not “upset” the user base.

Can a Company Take Social Networking too Far?
Chris Pirillo shares this almost unbelievable news about retailer Best Buy’s odd move with their new “social networking requirements” for employees.

9 keys to the perfect corporate blog
Michael Estrin provides 9 tips to help companies to provide a more compelling corporate blog.

Persuasive Picks for the week of 07/05/09

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I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!


Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.

Persuasive Picks for the Week of 06/28/09

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Top 10 Productivity Basics Explained
Every once in a while I like to include a non-social media, PR or marketing pick. This is one of those times. As a virtual worker, I continually find motivational inspiration in productivity-based posts. Here’s a nice basic one from LifeHacker.com.

Comment Marketing for Beginners
Shannon Paul applies a fun “red light, green light, yellow light” approach to the basics of “Comment Marketing.” Be sure to read (and contribute to) the comments for more insight.

HOW TO: Get Retweeted on Twitter
Pete Cashmore posts some interesting data (via Dan Zarrella) on re-tweets and re-tweet behavior. Good food for thought when using Twitter as part of your social strategy.

Timing Is A Critical Success Factor for Blog Posts
Michele Goetz expands on the importance of blog post timing and shares an example of how the great posts can fizzle out of the gate, but come back to life when the timing is right.

Buy Twitter Followers: 100,000 for $3479
It was only a matter of time. Once Twitter started to make a routine appearance on nightly news and mainstream media channels, the scammers and low-end profiteers started coming out of the woodwork. Got some extra cash laying around to buy followers who have absolutely no interest in what you have to say? Read on for pure comedy.

Persuasive Picks for the week of 06/14/09

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Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked.

Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.

Search Engine Tools, useful resources
As I’ve mentioned in previous Picks posts, we need to continue to always teach the basics. Barry Hurd does just that by sharing a short list of useful (and free) search engine tools to use when doing keyword research.

15 Things Social Media Can Do for You Today
David Finch believes “We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work.” To support that notion he shares 15 ways social media can help change the way you interact online.

Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]
Adam Ostrow shares this entertaining “man on the street” video that demonstrates how little the general public knows about basic technology. It teaches a valuable lesson on how difficult it is to get people to adopt new technologies into their lives – something Google is currently facing with trying to get people to adopt the new Chrome browser.

Persuasive Picks for the week of 05/17/09

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Know and Master Your Social Media Data Flow
The deeper you get into trying and using multiple social media tools, the more data begins to flow in different directions – especially with many platforms providing the ability to cross-post to one and other. Louis Gray touches upon this topic and shares how he handles the flow of his social media data.

Are You Spreading Yourself Too Thin?
Jacob Morgan provides some food for thought around the idea of creating multiple accounts for your business on each of the platforms that you are adopting as part of your overall social strategy. The topic definitely deserves consideration to avoid diluting your efforts.

16 Boring but Important Ways to Make Your Business More Social
It’s all too easy to get caught up in the “cool-factor” of the shiny new social web-apps that get released each week. Trying to figure out how to fit all these tools into your company’s social strategy can often distract you from many of the basic things you can do that will often make a bigger (social) impact. Shannon Paul shares 16 “boring” strategies for making your business more social.

Lessons Learned from 3 Years of Blogging
Are you still struggling with the idea of starting a blog and the what content you should create for it that will contribute to its success? Rebecca from the SEOMoz blog shares a plethora of lessons learned from the last three years of her blogging experience.

Are Newspapers & Big Media Dead? Think Again… My Contrarian Take
The continuing speculation over the fate of print media is far from over and there are certainly a lot of interesting takes on the topic. Chris Treadaway shares six interesting reasons why hyperlocal on-line media won’t win out over big print media.