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Persuasive Picks for the week of 10/26/09

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listenTop 13 Guidelines for Commenting on Blog Posts
Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs.

Customer Data via Twitter
Adam T. Sutton from the Sherpa blog recently interviewed Craig Greenfield, VP, Search and Performance Media, Performics, where they discussed how his team uses Twitter. The result was six takeaways that show how Twitter contributes to the Performics team’s success.

Privacy is dead, and social media holds smoking gun
Mashable’s Pete Cashmore guest posts on the CNN Opinion blog with this piece on how social media is changing the face of privacy.

Your Company May Own Your Tweets, Pokes, and YouTube Videos
Jermiah Owyang discusses content ownership between employees and companies and includes an attorney’s perspective on the topic.

The new rules of business-to-business marketing & PR
David Meerman Scott’s keynote from the Business Marketing Association’s annual conference has been made available online for the first time. Pop some corn and settle in for 45 minutes of great B2B marketing information.

Persuasive Picks for the week of 10/12/09

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PR pros drank hard in the 1960s
Get a taste of the the “Mad Men” era and the “three or four” martini lunch with this Big Think video interview featuring The New Yorker’s Calvin Trillin. Trillin explains how the PR and journalism crowd engaged in a liquid lunch just as much as the ad-men did.

Social Climbing: Luxury Fashion Brands Must Embrace Social Media
This Forbes piece by Dana Gers shares her view of how luxury brands are still stuck in older traditional media modes and have yet to make the leap into social media and social marketing. She also provides a few points for brands to consider before rolling out their social media strategies.

The Average American is Gone – and so are Demographics
This post from Paull Young suggests that standard lines of demographics are blurred on the playing field of online social communication. Research results from Ad Age are included to back up his point of view.

7 Reasons Why People Comment on Blogs
Bloggers love when readers comment on their blogs, but what actually triggers a reader to make that response? George F. Snell III from the Hightalk blog suggests seven potential reasons that might send readers to the keyboard after reading a post.

Twitter Sputters Over Spammers and Spitters
If utilized properly, Twitter can be a powerful networking and communications tool, but at the same time it has become a new channel for spammers to run with their mind-numbing messages. This post from Renay San Miguel explains the state of spam (or “spit”) on Twitter and how SPAM legislation might need to be tweaked as result of this new annoyance.