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Persuasive Picks for the week of 01/24/11

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Down the Rabbit Hole

Down the rabbit hole into the land of social media
Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com.

The Reports of B2B Marketing’s Demise are Greatly Exaggerated
Dianna Huff continues to wave the flag in support of B2B marketing – providing some great links to proof points that it truly is NOT dead.

Which Social Media Sites Are Most Beneficial?
Lisa Barone share the results of a recent Adology survey (via eMarketer) that shows which social sites were seen as most beneficial to small businesses. Make the jump to see the results.

Many Brands Don’t Track Social Media Conversations
The fun with “stats” continues with this post on MarketingProfs that shares the results of a survey from Alterian that revealed nearly one-third of marketers surveyed have little or no understanding about social conversations around their brand(s).

Ten Useful Hacks to Make Things Happen
Valeria Maltoni updates her popular “Ten Useful Hacks” post from last March, with this post that will help “make your distractions disappear so you can meet your goals.” It’s a highly informative post that I definitely recommend. Click it now…before you get distracted!

Persuasive Picks for the week of 12/06/10

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Social Media Success: 5 Lessons From In-House Corporate Teams
Providing internal resources for social media related tasks is almost always a challenge for brands to tackle. What type of success might your brand be able to obtain if creating a dedicated team became a reality? Mashable‘s Amy-Mae Elliott shares five stories from brands that have made the leap and have enjoyed success through building their own social media teams.

Social Media Gains Ground in PR Biz
John Egan of the AustinInnovation blog shares highlights from a recent Vocus survey that shows social media becoming more important to PR professionals throughout 2011.

Does the World Need Another Social Media Site?
Just when you think your social media toolbox is filled with everything you’d ever need, something new pops up to steal your attention. Could Hashable be the next big contender for your social attention? SBTV.com CEO and Fast Company Expert Blogger, Susan Solovic gives a brief run down of what makes Hashable stand out from the crowd.

Five B2B Trends for 2011
A new year typically means that a plethora of “trend prediction” posts will invade the blogosphere. This one in particular caught my eye, as Lisa Nirell from EnergizeGrowth, LLC shares potential trends that will be of interest to those in the B2B space.

Introducing the New (Facebook) Profile
Facebook launched a new look for personal profiles – the new features almost give profiles a LinkedIn type feel. Facebook users can opt-in to use the new profiles now while Facebook plans for a full rollout in the beginning of 2011. Learn more about the changes after the jump and read more on the official Facebook blog.

Persuasive Picks for the week of 11/29/10

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LinkedIn Launches Share Button
LinkedIn might be a little late to the party with the release of its sharing button for blogs and websites, but it will certainly earn its spot among the many ways you can allow your community to share content. Get the lowdown on the button’s release via this post on Mashable.

How Much Time Does Social Media Marketing Take?
Aliza Sherman shares an updated take of Beth Kanter‘s original 2008 info-graphic on how much time per week social media activities take to implement. The difference between the two is interesting and shows how access to better tools can make us more efficient at getting the job done.

Does B2B Social Media Drive Holiday Sales?
Jeffrey L. Cohen, Managing Editor for SocialMediaB2B.com shares a few tips on how B2B organizations can successfully mix a little holiday cheer into their social media relationship-building efforts.

10 Steps To Kickoff A Social Media Campaign
KeySplash Creative CEO Susan Gunelius shares 10 informative tips to help get your social campaigns started off on the right foot in this guest post on BussinessInsider.com.

Me v Gary Vee: Is Social Media Over-rated?
Techcrunch‘s Paul Carr and Gary Vaynerchuk discuss the merits of social media in this Webby Debates video moderated by CNNMoney’s Laurie Segall.

 

 

Persuasive Picks for the week of 11/08/10

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Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing
Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction.

Want to Lead Corporate Social Strategy? Read This.
Scott Monty, head of social media at Ford Motor Company, shares highlights from Altimeter‘s “Career Path of the Corporate Social Strategist” report. The Slideshare version of the report is also included.

Could Facebook replace your e-mail inbox?
Mashable‘s Pete Cashmore speculates on Facebook‘s rumored plunge into the email provider space. Do they have what it takes to lure people away from the likes of GMail and Yahoo Mail? Read on for one perspective.

B2B Social Media Resources
Chris Brogan shares a plethora of great B2B resources that go beyond his ongoing collection of case studies on Delicious.

Social Media’s Impact on Offline Sales
Elizabeth Glagowski explains how social media can impact the bottom line through actual sales and provides several real world examples of businesses that are doing it right.

Persuasive Picks for the week of 09/13/10

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6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring – and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign – including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)

Persuasive Picks for the week of 08/02/10

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wave_logo Google Wave is Dead
This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product.

3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
Michele Linn from MarketingProfs shares this very entertaining comparison between her two year old daughter and the characteristics of the typical B2B buyer.

The Need for Social Media AND PR
Mark Evans touches upon why social media is not a replacement for traditional public relations and why they can provide a ‘one-two punch’ when used in combination.

Brands Slow to Embrace Social Media For Global Markets
Mark Walsh from the MediaPost News recaps findings from a recent Harris Interactive study that found less than 50% of companies surveyed are using Facebook to connect with consumers globally.

50 Surprising Facts About Social Media
Did you know that the average Facebook user has 130 friends? This post on Edudemic.com lists a plethora of interesting and fun facts about many of the social network platforms that we all know and love.

Persuasive Picks for the week of 05/24/10

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Facebook_privacy_380pxEvery Facebook Privacy Feature Revealed and Explained
With upwards of 56 different options to play with, Facebook’s privacy settings can be dizzying to say the least. This MacLife post breaks down the options to a more digestible level – at least until Facebook changes things up again!

Planning a New Content Marketing Initiative? Consider These 4 Tips
Michele Linn from the Content Marketing Institute shares several content marketing tips in this entertaining post that compares the challenges of building a proper and maintainable content marketing program to her personal experience of planting a new garden.

How To Use Google Wave for Live Blogging
I’ve recently had a renewed interest in Google Wave now that its switch over to “invite free” public beta has made it more accessible to my social graph. This great post by Frederic Lardinois shows how Wave can be used as a convenient  live-blogging tool.

Facebook to Roll Out Q&A Feature
Mashable’s Jolie O’Dell gives the low-down on Facebook’s new Q&A feature that is sure to challenge the likes of Yahoo Answers and Linked-In Answers.

Is The White Paper Dead for B2B Marketing?
This post from Paul Dunay suggests that the white paper is dead and offers several content options that are much better alternatives.

Persuasive Picks for the week of 05/10/10

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Making Time For Evolution
There are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from Radian6 urges readers to “harness their potential” and “embrace the unknown” in this motivational post.

The Metrics of Social Media
This post by Danny Brown expands on social media metrics and the importance of clearly identifying what you want to achieve, how long you want to spend achieving it and actually doing the measuring. He also suggests a variety of metrics to consider when getting started.

Social Media for Business (to Business)
Dave Evans from 2020Social provides several examples of how B2B organizations have adopted social media strategies into their organizations.

Taking the First Steps in Social Marketing
Gary Halliwell explains why tying social media profiles to your CRM records is a great first step in the right direction for getting started with Social Marketing.

5 Easy Ways to Drive Social Media Fans to Action
Building a large online community is great, but driving them to action is essential for the bottom line. Peter Wylie from SocialMediaExaminer shares these practical examples to help increase your community engagement.

Persuasive Picks for the week of 04/05/10

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How Can SMB Owners Learn Social Media?
Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!)

Making the real-time Web relevant
The future of online search includes getting information in “real-time.” This CNET post from Tom Krazit gives a great overview on the new direction in search and the struggles that search engines like Google and Microsoft Bing are working through to provide information as it happens.

7 B2B Social Media Tools you haven’t heard of
This SocialMediaB2B.com post from Adam Holden-Bache provides seven new tools that are worth checking out. I’m impressed to finally come a across a list of tools that are all new to me!

10 Tricks For Getting Inspired to Write
Have you officially launched your blog, but have found it difficult to continually come up with fresh ideas for creating content? This Copyblogger post by Jonathan Morrow provides great tips and techniques for writing inspiration.

Will It Blend? – iPad
The long-lasting popularity of BlendTec’s “Will it blend” videos continues with the demise of a shiny new Apple iPad.

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

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Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.

What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.

Create social media guidelines to engage your customer
This post from Daniel Burrus on TechJournalSouth.com is one in a series containing advice on creating social media guidelines. This pick zeros in on the importance of establishing clear and consistent focus across the company.

A Call for Social Media Guidelines
The topic of social media guidelines continues with this post on PharmExec.com – recapping some of the biggest issues facing the health care industry as it attempts to engage in social media.

A Few Guidelines for Drafting Social Media Guidelines
This post from Chris Crum rounds out a trilogy of picks on social media guidelines and features video interviews with Wayne Sutton and Patrick O’Keefe.