Can’t wait for the Groundswell

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Forrester Research analysts/bloggers Charlene Li and Josh Bernoff will be announcing the winners of their Groundswell Awards this week and we can’t wait. Not because we submitted clients but because we are genuinely interested in what’s happening out there with social networking and technologies.

The winners will be announced at the Forrester Consumer Forum, taking place October 11 and 12 in Chicago. You can read a sneak peek from some of the entries in Josh’s September 17 blog entry, “Insight from 78 Social Media Projects.”

While B2C is well on its way with social media success, our clients are constantly asking us who’s doing what with social media, what the results have been, who’s doing it well and who’s not – especially in the B2B space. If you have great examples or articles to share, please let us know. For now, it seems everyone in B2B is stumbling around in the dark looking for the light! Agree? Disagree? Know a company who’s figured it all out when it comes to social networking for B2B? Please, share!

Constant Contact’s IPO

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Congratulations to our client Constant Contact on its initial public offering. As of Wednesday, shares began trading on the Nasdaq under the trading symbol “CTCT.”

 

 

 

 

 

Constant Contact has met success by keeping a laser focus on a few simple guiding principles: outstanding customer support and easy one-to-many communications. The company’s email marketing and online surveys are not only easy-to-use and customize, affordable and effective, but the customer service is outstanding. The company’s support personnel is readily available in various ways – via phone, email or chat and it also provides a comprehensive online Learning Center that covers tips and tricks and announces schedules for webinars, regional training events and more.

 

 

 

 

 

 

Today’s future-thinking Web 2.0 community could learn a lot from Constant Contact – simplicity, easy access (try the product free for 60 days, no strings attached) and customer service still rule, even in an era of “do it yourself” technologies. Just ask the company’s more than 130,000 small business customers.

 

 

 

Congratulations!

 

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Know Mobile Content? Share Your Expertise at Mobile Content Business Models

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ScotRanovich_oldt Raynovich,

Editorial Director of Light Reading, let us know they are welcoming sponsors and speakers for their upcoming event, Mobile Content Business Models, focused on the emerging mobile content markets. The event will be held in December in San Jose, California and is being produced by Contentinople.com, a cool Website recently launched by Light Reading, which covers the rise of the digital content market.

 

 

 

 

Key speakers from the service provider, technology, entertainment, and investment markets will explore the future of mobile digital media and identify the types of opportunities it offers. Do you fit the bill? Do you have an opinion on how mobile devices have driven the digital entertainment market forward? Want to gather insight on important new standards and learn how business approaches are being formed to dictate how the industry will move forward for many years? Then this is the event for you.

 

 

 

The evenGbrown_blue_98x136t will be hosted by Raynovich and another mobile content analyst, Gabriel Brown, Chief Analyst at Unstrung Insider.

 

For more information on speaking or sponsorship opportunities, email us here or contact sales@contentinople.com.

Another Boom = Another Bust? What do you think?

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Sunday’s Boston Globe had an interesting article on the tech industry and its future among the recession fears. One interesting note was how some of the “survivors” have been the what-some-might-consider “less sexy” cousins of all the Internet darlings, “Indeed, the infrastructure and enterprise products scorned by Internet highfliers early in the decade – from data storage equipment to accounting software – have become platforms of growth and stability in today’s technology economy.”

 

Several of our clients echo that sentiment as they continue to move forward with innovative, useful technologies that are key drivers to the growing tech sector. While not quite the “media darlings” as many yet-unproven Web 2.0 companies, they are solid, growing companies with innovative products and services, real customers – and revenue.

 

Judging from today’s news alone – coming from such clients as Lightstorm Networks, Sycamore Networks, Gotuit and more – solid, continued growth continues to sustain the economy – with companies solving real problems for real, paying customers. We are proud to work with this generation of tech leaders – although we do kind of miss all those fun dot com names such as pets.com, furniture.com, vote.com and more. Maybe there was something about such simple, obvious names that contributed to the downfall… simple names = too simple of an idea backed by too much money, perhaps?

 

Check out today’s news and let us know what you think. Is there a tech bust looming?

 

  • Gotuit – video navigation and search leader signs Fox Reality Channel, the only all-reality, all-the-time network; check out The Fox Reality Channel Really Awards 2007 now to watch last year’s awards ceremony and vote for the Most Memorable Reality TV Star for 2007
  • Lightstorm Networks – new Carrier Ethernet Silicon player emerges
  • Q1 Labs – network security management company sponsors a SANS Network Security Lunch & Learn
  • Sycamore Networks – (NASDAQ: SCMR) – a new Intelligent Multiservice Switch from one of the market’s longstanding leaders in intelligent networking solutions for fixed line and mobile network operators worldwide

Social Media Lessons Still Being Learned

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Last night a few of us attended the Boston Social Media Club’s “Social Media Lessons for Big Businesses” Panel discussion in Newton. The panel consisted of Josh Bernoff, VP and principal analyst at Forrester Research, Steve Restivo, director of corporate affairs for Wal-Mart Northeast and Dan Lyons, senior editor at Forbes Magazine “aka” Fake Steve Jobs.

The panel was interesting and the insights helpful – Bernoff’s were of particular interest in
that he speaks about social media as “letting go of control.” He talked about how we, as PR executives, need to help our clients learn how to join in the conversation rather than try to control it – because they can’t anymore. I think this is a hard lesson for corporate America to swallow.

A lot of the discussion was around the blogosphere – only one portion of social media – and how companies are using them to open up dialogues with their customers. Some great examples discussed were the Sony Electronics Blog and Dell’s IdeaStorm. Examples of other companies embracing social media to connect with customers included Target, Unilever, eBags and others. Ironically, the group felt that technology companies weren’t necessarily doing as good of a job as the consumer companies and called out Google, specifically, as failing to embrace social media as a way to open conversation with customers.


The panel and audience also debated the merits of CEO blogs. The fact remains that most executives simply don’t have time to write a daily blog – and many people believe that a blog’s not a “real” blog unless it’s updated every single day (who made this rule, anyway?!). The panel pointed out a good example with Mark Cuban and that he does not write every day but when he does write, it’s interesting – and open. I also found it interesting that they held him up as an ideal because so many executives feel that they have to blog only about corporate-related content. Mark is all over the map – from technology to politics to sports and healthcare. And it’s good reading so people will pay attention – as opposed to boring entries posted every single day that no one will read anyway.

Overall, the main themes around social media continue to resonate: be open, invite conversation, don’t hide even from criticism or mistakes, and join the conversation. Perhaps blogs are the biggest most influential force that will drive corporate America to become forthright and truly customer-oriented.

Tech Cocktail Offered…Cocktails

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A few of us attended the Boston Tech Cocktail party in Boston last night. Unfortunately the venue, a major nightclub in Boston, didn’t make networking quite as easy – or productive – as some other tech events we’ve participated in (as sponsors and attendees) previously. While the sponsors did a great job providing free drinks and colorful corporate schwag, the overall atmosphere was more like a college party than a serious networking event for business professionals (or maybe I’m just getting old). It’s hard to make connections when you’re shouting at people to be heard over the music.

From the “PR-girls-we’d-never-hire” shimmying across the floor in matching dresses, to the skateboarding “dude” who invited us to an after party, we were definitely amused but not making the connections we had hoped. Granted, my heels were killing me and forced me to sit down for the latter portion of the party – although ironically, that’s when we met a majority of new contacts.

Someone we would like to hire is Clarence. What a brilliant marketer. This guy is smart, down-to-earth and a great marketer at heart. Too bad he doesn’t want to work in a tech PR agency. We didn’t see a lot of media but we did meet Chris Brogan, co-founder of PodCamp and overall social media mastermind.

The sponsors were interesting emerging tech companies like Geezeo, a “social finance application” – poised for huge success as they begin looking for Series A funding (according to Co-Founder Peter Glyman). We met several entreprenurial attendees – like Phillip Zannini – who shared their new business ideas with us and who were hoping to meet interested VCs and have the opportunity to provide their elevator pitch. We hope they are successful.

The drinks were free, the music was loud and the Wii games were cool. Talking to techpreneurs is always a blast because it’s our passion to work with such enthusiastic and intelligent folks. Fun on a scale of 1 to 10 was about a 7; business productivity about a 5.

Sosius Unveils Next Gen Collaboration for Work and Life

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Client Sosius unveils their online collaboration product for work and life today at the Office 2.0 conference. The product is free and now open for a public beta. YOU can help decide the future for online collaboration by signing up. Rafe Needleman talks more about Sosius on Webware.

Sosius is great not only because it’s free and delivers 1.0GB of storage space but because it lets you keep your information, social networking and collaboration all in one place – collaboration for “Life 2.0” as Founder Andrew Cameron-Webb calls it. He has a good point – our lives don’t begin and end at the office (although sometimes it feels that way!) so why should our collaboration technology? Sosius lets you create Career and Life “Workspaces” so you can easily invite appropriate contacts to the best workspace and manage all the intersections of your life from one application. From scheduling family activities to managing that big work project, Sosius brings powerful, easy online collaboration and sharing to the everyday user.

What else makes Sosius unique? Experienced veterans. Cameron-Webb is the creator of Collaborative Workspaces, a successful enterprise-grade web collaboration service and Chairman Steve Crummey is the founder of Intranets.com, acquired by WebEx (now Cisco).

Sign up here and let us know what you think!

Business 2.0 the First of Many “Road Kill”?

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Everyone knows by now that Business 2.0 will be closing with its October issue as its last. We had an online publishing client earlier this year who’s CEO kept telling us all printed magazines and newspapers were “road kill.” Was he right?

<< Hmmm… interesting cover story…hopefully you didn’t take the advice to heart.

I can’t imagine that the printed word will forever be depleted but clearly the Internet continues to shape and define our daily lives and business. The Editor of Business 2.0, Joshua Quittner, stated “I’d be lying if I didn’t admit to being heartbroken,” in a New York Times report on the story. Joshua, we are too. Business 2.0 was witty, informative, selective and insightful. It had a unique knack for providing comedic relief on even the most esoteric of technologies.

Hopefully this is not the first in a series of “road kill,” but we’ll be watching – along with the rest of the tech community – carefully.

Now, onto Fortune!

Business Online at Office 2.0 Conference This Week

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We have some exciting new clients attending Office 2.0 this week to unveil great new online applications for business and individual professionals. We’ll announce some of their news later this week. Just like the show itself, PerkettPR’s clients are focusing on social networks for business, a new generation of online collaboration and more.

 

 

 

 

 

This is a small but focused show that highlights the best in online productivity and although there are a lot of Goliaths in attendance (Google, Microsoft, SAP, Intuit and more), there are also a lot of next generation Web 2.0 innovators showcasing their wares. These are very often the folks who bring the best to our market – the SMB market. Not only are we an SMB ourselves, but many of our clients fall into this category. We are always looking for the best in online collaboration, SaaS and productivity solutions. We use a lot of these already, including Intuit’s QuickBooks Online, ADP EasyNet, Constant Contact’s email marketing and online survey products, Genius’ SalesGenius, GoToMeeting and of course a plethora of Google business solutions. We also use our client, Conduit’s, AllMyBlogs toolbar to stay updated on up-to-the-minute news and opinions from the hottest blogs such as TechCrunch, GigaOM, Mashable and Webware.

 

 

 

 

 

Press and blog coverage has already begun – and with some of the best bloggers, reporters and analysts attending, it’s sure to expand this week. We can’t wait to see what’s unveiled at this show that focuses on a “unique gathering of visionaries, thought leaders, and customers using innovative online services for getting things done at the office, at home, and on the go.” As a distributed workforce trendsetter, that’s music to our ears.

Business Social Networking Simply Makes Sense

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Our client Sermo was featured in a Wall Street Journal article this week on the business of social networking. Social networking is an interesting phenomenon that surprisingly has taken a while to catch on in business and with professionals across multiple industries. Business was born on networking – that’s an age-old lesson that anyone knows. It’s the formerly “impersonal” way of communicating via the Internet that caused the delay of networking online for business purposes. However, with everything from meeting your future spouse to running your business taking place on the Internet, networking online for business and professional growth – or even as a business model – is a no-brainer.

 

 

 

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Think about your neighborhood and how you find who to use for items such as a pediatrician, a hairdresser, a great accountant, a good dog walker. You ask your friends or neighbors. You get their opinions, ask about their experience with different vendors and listen to recommendations. Social networking allows this exchange to go beyond your physical location and even your initial network for even greater insight. It also allows us to pool our collecitve intelligence and experiences for greater insights, such as the 25,000 doctors sharing information on Sermo. Social networking for business just makes sense.

 

 

 

 

The advent of social networking for business professionals, such as LinkedIn, is not that far from a very general, basic idea. Years ago, before “Web 2.0” or “social networking” or even “MySpace” were media darlings, the Internet was used for listings provided by local area businesses. Patrons of such businesses would leave comments or recommendations based on their experiences on the site’s forums or message boards. It was a bit clumsy and not very interactive but it worked. Social networking for business simply elevates and expands upon this very basic idea. Not only can you promote your thoughts, opinions and recommendations (including your own company’s products or services) but you can easily view and connect with 2nd and 3rd tier contacts – friends of friends, if you will – for business exchanges such as recruiting, choosing a service vendor, trying a product, etc. Social networking enables you to quickly and easily expand your network, which can be utilized in many ways – not the least of which is marketing and PR purposes. PR is influence by word of mouth, essentially, so social networking is a must for any promotional campaign today.

 

 

 

 

Social networking in general started as a form of self expression. Teenagers and college students flocked to it as a way to connect with others like them outside of the usually small social circle in the “real” world. Today, it is helping to shape businesses of all types and is still based on that basic premise of expression. If I have a bad – or good – experience at a retail store, online shopping or at a restaurant, my complaints go well beyond my intimate social circle and have much greater power than a letter to the Better Business Bureau. A few posts on a Facebook wall, a blog comment or a Q/A on LinkedIn ensures the word spreads like wildfire to people who matter. And, as the WSJ article today states, social networking is “moving more into the mainstream” – ensuring anyone’s “self expression” today has a very meaningful – and profound – impact. Now, it’s a matter of how to ensure that expression is a positive reflection of your company or products and services.