The Social Media Insider, Unplugged Mediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle with – the pressure to stay connected versus the freedom of going unplugged.
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Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics:
Big brands and customer engagement – from customer service to product development, what are today’s expectations? Who’s doing it right?
Is PR Dead? What is social media’s impact on the industry, and how can it compliment traditional PR/marketing strategies?
Managing your inbox – with the arrival of Google’s Priority Inbox, will e-newsletters and email blasts still make an impact?
Marketing Tip of the Week – tune in to hear it!
You can watch the full episode via the player below if you missed it. I hope you enjoy it as much as we did! If so, give Hubspot a 5-star rating on iTunes, won’t you? If you have additional questions or comments for Christine, please share them in the blog comments below.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692010-09-09 11:49:262019-08-22 20:25:05Christine Perkett’s “Hurricane” chat with Mike Volpe on HubSpotTV: PR, Ping, fashion, JetBlue, Twitter faux pas’ and more
This month E! premiered the reality show “The Spin Crowd” which follows celebrity publicists Jonathan Cheban and Simon Huck and their Hollywood PR firm Command PR — self-proclaimed as one of the ‘most visible’ PR firms in the country. When I first tuned into the show I wasn’t surprised by the overuse of stereotypical, shallow LA behavior, but I was disappointed at how little of this show was actually about PR. If you’re interested in good ‘ole mind-numbing reality TV, then The Spin Crowd’s overacted, overly dramatic, oversimplified depiction of celebrity publicity may be right up your alley.
I, on the other hand, was hoping for a real look at the behind the scenes world of celebrity publicity —which is seemingly chic and glamorous and something I’ve always been interested in. Instead of getting insight I could sink my teeth into —I got shallow, poorly acted Hollywood drama queens. I can’t help but feel let down as I was, in fact, hoping that this show would stand apart from its predecessors and really dive into celebrity promotion, publicity strategies and best practices.
I wanted to see how the firm handles big name events, the ever-changing celebrity social media landscape and maybe a crisis or two (and we know there’s plenty) for their superstar clients. I wanted to see the day-in-the-life of a tireless PR maven — who would share new ideas and insight into the inner workings of the Hollywood PR scene. But the more I watched, the more frustrated I became. The show loses complete focus of what PR truly is— connecting with others in a valuable and meaningful way—and who PR is truly about—the client. Instead Command PR chooses to take us down a rat hole of wasted money, poor self-images and bad attitudes.
Aside from the lack of PR focus—the show portrays one of the most ridiculous work environments I’ve ever witnessed. 99.9% of those of us in PR have never been exposed to anything like the office environment or behavior this show depicts. In the first episode, Cheban makes and pays for a lip injection appointment for one of his new employees—and when she refuses to get the permanent procedure—he bluntly states “you’re homely — no offense. But this is, like, Hollywood. You need to step it up.” Cheban also spends part of the episode stressing over his own physique — ultimately trying to “freeze” his back fat off. Absolutely ridiculous. I guess when there isn’t enough drama in your reality show you have to create it and that’s seemingly what they are doing with The Spin Crowd.
PR industry outsiders they wonder — is this what PR is all about? An industry so far removed from reality, common sense and respect? An industry where your looks count for everything, you don’t need to be professional, respect others, work hard, think on your toes or strive to impress your clients? Let me answer for all of my fellow colleagues and the other 99.9% of PR professionals out there – THIS IS NOT PR. At PerkettPR, we work tirelessly for our clients – we know it’s about them, not us. We think. We listen. We ask questions. We constantly look for more ways to innovate. We challenge ourselves with new projects and ideas. We consistently measure our worth in how happy our clients are, how much respect we garner from the press and how our results stack up at the end of each quarter. And we work in a healthy, encouraging, and motivating environment.
So fellow PR professionals, if you had the bad fortune of tuning in and wasting a half-hour of your lives— tell us what you think about the show. Please share your thoughts so we can dispel some of these complete myths about our profession. We are especially interested in hearing from other celebrity PR firms. Do you think this is the way celebrity publicity should be depicted on TV? Are you offended or OK with it? Is there any truth to this? Anything redeeming about this program we missed behind the self-tanner?
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Older Americans Flocking To Social Networks InformationWeek‘s Antone Gonsalves highlights the recent findings from the Pew Research Center’s Internet & American Life Project’s study on age and Internet usage that found Americans ages 50 and up are becoming more active on social networks and online communities.
U.S. companies spend for social media tied to customer loyalty Katie Deatsch from InternetRetailer.com shares the results of a recent study from Colloquy and the Direct Marketing Association that found that the U.S. companies are willing to spend more of their budgets on social media when it’s tied to customer loyalty.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692010-09-02 17:49:062019-08-22 20:25:06Persuasive Picks for the week of 08/30/10
Nordstrom did a good thing today – they used social networking (in this case, Facebook) to apologize to users that their site was down. Open communication is good, and letting your biggest fans know when there’s a glitch is usually appreciated. But then I noticed something in the comments. Out of about 55 comments to-date (as of 4:00 p.m. EST), most had nothing to do with frustration around the site being down, but rather, frustration around the new site design itself. Take a look:
The complaints center mostly on the navigation of the site, difficulty in using it and an overwhelming opinion (of those commenting) that the old site was preferred. So far, Nordstrom’s has yet to respond to any of these comments in the chain. It will be an interesting experiment to see how they handle such feedback. It begs some questions:
– Changing website design is no small undertaking from a time or resource POV. With social media allowing our customers to comment openly on everything that we do, should we give them the opportunity to help shape such changes before we make them? Would Nordstrom – and its customers – have benefited from a customer council that had a hand in shaping the new design before it was complete?
– Should a brand involve customers in product, marketing and branding decisions?
– How beneficial is it to a consumer-facing brand like Nordstrom vs a B2B brand to embrace a customer council? (Often, customers drive software development, for example, by requesting features. Should a company like Nordstrom consider such thinking?)
– Will Nordstrom make any changes as a result? Or hope that the customers will simply “get used to it?”
What do you think? What would you do if you were Nordstrom? Keeping in mind that you can never please everyone, has your company involved customers in shaping and testing the direction of your products or brand? Why or why not?
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https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692010-08-27 20:13:582019-08-22 20:25:06Persuasive Picks for the week of 08/23/10
The Lululemon community blog is one that I read regularly – it, along with others like Athleta Chi and The World According to OmGal, inspires me to use physical activity as a way to combat stress, set goals, and realize that a healthy balance between work and life can make me better at both.
PerkettPR employees seem to manifest this thinking and we have several marathon runners among our ranks, in addition to hot yoga addicts, belly dancers, skiers, Karate and Taekwondo enthusiasts and triathletes.
This particular community post by Olive, who is spending 30 days living the Lululemon manifesto, made me pause – and then take action. Olive writes, “Your outlook on life is a direct reflection of how much you like yourself (for real this time).”
Maybe a certain client or reporter has you questioning your value and ability despite your best efforts. Maybe you’re still beating yourself up after eating another slice of pie. Maybe you’re too busy to work out, sleep enough, read a book, and grow a garden.
Add your (probably too long) list here of the things that sap your positive energy – that you’re not good enough at, or that you wish you could do better at.
That’s enough of that. To be successful at our lives, as well as our jobs, we have to start by accepting ourselves – a never-ending process – but one that’s worth the time and effort.
Here are a few things Olive has learned that are worth sharing:
Loving yourself means committing to participating in your own life.
Learn to forgive and grow from perceived failures (we often forget that these feelings pass).
Identify flaws and what you are doing with or about them.
Learn to interrupt my inner voice, especially when it starts going on those long-winded rants about you not being good enough, or in control, or perfect (you know the usual cycle of darts you throw at yourself).
I learned that I can talk myself in or out of anything. Someone once told me that you can rationalize and justify all day long, all life long and do nothing to live a better life. Or, you can begin to realize that you actually hold the secret within you to take your life or at least your attitude towards life in any direction you choose.
After realizing only you can empower yourself, the next step is about goal setting. In PR we’re all about this – we develop a thoughtful, forward-thinking, strategic PR plan that aligns with our clients goals. We benchmark against is regularly and make adjustments as those goals or strategies change. Why don’t we all do that for ourselves in our personal lives? Maybe you do. But if you don’t maybe now is the time to start.
Write down your short and long-term goals four times a year. Two personal, two business and two health goals for the next 1, 5 and 10 years. I am in the process of setting these goals for myself. I ran my first ½ marathon in June and completing it has inspired me to keep running and to formalize some other goals I have. I’ve heard people say that running is a mental sport and I agree. In my experience, my body will do what I ask of it if I train properly, and fuel it well. It’s my head that keeps holding me back saying: you can’t finish this run, you’ll never be fast enough, you’re crazy to try this, you’re not good enough, etc.
This video, Jessica’s Daily Affirmation, always gives me a boost. I especially like when she says, “my whole imagination is greeeeeat!”
I’m pretty sure most things in life are “mental sports,” so setting goals and checking in on them is a good way to keep those negative thoughts at bay. Do you already set goals? How do you track them? Do you keep them private or share them? We would love to hear your thoughts on how you empower yourself in the workplace and beyond.
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If you’re in technology, business or entertainment (music, film), you’ve certainly been exposed by now to a steady stream of “Vote for my SXSW panel” messages, blog posts and Tweets. With thousands of entries, not only is the noise deafening from your social buddies, but the time it takes to truly read the panels and give them the “thumbs up” is nearly impossible. (Bless the panel – they are certainly going to be doing a lot of reading.)
Why is everyone asking for your vote? Well, because votes – the community’s opinions – account for about 30% of the decision of who gets the much-coveted speaking slots. The Advisory Board (40%) and Staff (30%) make up the other percentages. SXSW is held every March in Austin, TX and is THE place to be to create new relationships, learn and share with the social media, business, tech, and entertainment crowd. It lasts a week, with a divide between interactive, music and film. You can read all about it, here.
With the deluge of panels and all the posts about them, you’re likely just to vote for your pals and they’ll vote for you and once again, popularity – not necessarily quality – will prevail. But one thing we’ve noticed that’s missing from a lot of the recommendations is the WHY. Why vote for these panels other than a friend asks you to do so? Seems a lot of the promotion is leaving out that crucial detail. So, we’ve chosen a few of our favorites so far, below, and a reason why we believe each is worthy of you clicking that “thumbs up” button. We kept our focus on the interactive side, FYI.
We’ll try to add more as we find them but feel free to leave your favorites – don’t forget the why – in the comments. There are so many, we’d love to learn about more great ones that we haven’t yet heard of, and from people we might not yet know (isn’t that what’s great about social networks?!).
Because we’re “inspired women who want to inspire other women,” we vote for Breaking Glass Ceiling(s) – Fearless Women Entrepreneur by Amita Paul, ObjectiveMarketer. We’re not crazy about the title but get past that and read the content – are there really only 13 women at the top?!
Turns out Carla Thompson of Sharp Skirts sees women everywhere – in startups, that is. We’re always interested in the gender gaps in business and again, empowering women. So we give a “thumbs up” to Where are the Women in Startups? Um, everywhere! and hope you will, too.
Noticing a theme here? Yes, we are all about supporting the ladies. But, this one is truly unique – focused on African American women and their use of the Internet for activism. Cybercrusading for Women by Gina McCauley, Blogging While Brown.
Speaking of powerful young women on the Internet, we’ve got to give a shout out to our industry colleagues at Sevans Strategy. They’ve got a PR panel – and as big proponents of ensuring a brighter, smarter PR industry – we highly recommend it for any PR executive. Spin Doctors: PR Best Practices for Social Media includes founder Sarah Evans, Jason Kintzler of Pitch Engine and Ryan Osborn of NBC News.
Another woman we’re proud to know is Alicia Staley of The Staley Foundation. Alicia’s got an amazing story to share and we love her panel because it combines her personal experiences with cancer and the timely topic of crowd sourcing. Crowd Sourcing Cancer deserves a thumbs up because it’s got a higher purpose and can truly help many people above and beyond this event.
As PR executives, our daily work revolves around story telling – and story shaping. So we were interested when we read Storytelling in an Age of Industrialized Content by Upendra Shardanand of Daylife. We’re all story tellers now – do you know how to keep ’em human?
And finally, we wouldn’t be very good PR professionals if we didn’t also ask you to give our panels a thumbs up. In The Networking Conundrum, I’ll analyze how people and businesses are building communities online and off – and whether or not both are important. Are they inclusive of one another? Why or why not? What if you live in a rural area – can you still build influence online as successfully as your city-dwelling competitors? And what behaviors are most effective in each? We think this is an important topic as social networks continue to grow and thus the world seems to simultaneously get smaller.
Our EVP Heather Mosley will take a look at who’s already done well in this vein – and what you can learn from them – in Dissecting What Really Works in Social Marketing Campaigns. What companies are doing it right and what have the results been? Is it possible to take elements of their successes to build your own – why or why not? She’ll help you understand what’s worked, why, if it can work for you – and maybe more importantly, what doesn’t.
We’ll continue reading through the panels and let you know what else catches our eye. What have been your faves so far?
See you in Austin!
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The Social Media Imperative This Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to engage in the online social space as a result of the shift.
38 Essential Social Media Resources You May Have Missed Whats that..? You spend less time in front of the laptop during the summer..? Absurd! Well, if that’s the case, then Zachary Sniderman will catch you up with these 38 resources (some useful, most entertaining) – broken down into Social Media, Tech & Mobile and Business categories.
Twitter Takes Over The Tweet Button From TweetMeme TweetMeme‘s popular Tweet Button appears on tens of thousands of sites (including ours) and has recently been trumped by a new one created by Twitter itself. The take-over was hostile and, in fact, Twitter actually licensed some of TweetMeme’s technology. TechCrunch’s Erick Schonfeld explains the details in this post.
https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gif00asuasu69https://mindfullmarketing.com/wp-content/uploads/2018/10/logo-300dpitm-300x153.gifasuasu692010-08-12 13:31:002019-08-22 20:25:07Persuasive Picks for the week of 08/09/10
Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are very interesting to follow nonetheless. Happily, we also noted that our CEO, Christine Perkett@missusp was also included within the Top 25 women on this list – of course, we’re not surprised because we know how hard she works to keep on top of the industry, as the PR and social media landscape constantly changes. But we are very proud and impressed nonetheless. (Is this a good time to ask for a raise?)
After the initial hoopla on Twitter about the list and congratulating the women we know personally, Christine asked on Twitter, “so what does it all mean.” I’ve thought about this before when lists like this come out – do they really mean anything, and if so, what? Does the general public really care who is influential on Twitter? Are these people really influential or do they merely appear to be, to those of us who are really ingrained in social media?
After thinking about it for awhile, I’ve come up with what this particular list it means to me – I would love to hear your thoughts on what it means to you or to the rest of the world.
PR professionals – from “flaks” to influencers – when I started in PR, those in my profession were completely behind the scenes – like the Wizard of Oz sitting behind the curtain pulling the strings. We are in the business of making our clients stars, so naturally, we don’t make the story about us, nor should we. However, along the way, we learn a lot – about our clients, their business, the market and how it changes. We have to learn about new technologies, trends, products, and publications, giving us more than a layman’s knowledge of many different industries. The rise of social media, however, has given us a voice and has allowed us to highlight our expertise and the value we can offer to others without being overly promotional. Certainly, our clients are still the stars – we still devote 95% of our time to them, but a handful of smart PR folks are now also seen as experts who have influence in the industry. And you know what – our public influence is being asked about more and more by prospects, and evaluated by clients – if we are selling the ability to influence audiences and teach our clients how to become more influential in their industries, it makes sense that we should be have our own strong industry credibility.
Journalists and PR professionals can play nicely together – Take a look at those on this list and the other “Twitter influencer” lists that are posted regularly. They now contain reporters, bloggers and PR professionals (among others) – and because of their involvement in social media, a lot of them know and respect each other more than ever. For every blog post that fuels the journalists vs. PR “flacks” debate, there are hundreds of social media interactions every day between the media and PR that help bridge the gap and help the two get to know each other better and more personally. When you can see each other as people/friends and not the enemy, it is easier for everyone to do their job. Watching Christine joke with several of the other “top influencer” bloggers and journalists on Twitter after this list came out really drove this home for me.
PR professionals are trail blazers – at least in the tech industry. Many years ago, Christine told our staff that we needed to “figure out what these blogs are all about” then a few years later that we needed to start figuring out what social networking was all about – Twitter, Facebook, Linkedin, Whrrl, etc. – so that we could evaluate how it should be used in our business and for our clients – and if it should be. Christine always takes the reins for our company to ensure we try out and experiment with new technologies for ourselves before we try them for clients. Often people think that it’s only the “techies or the journalists” that are first adopters of technology, but many smart PR companies are the first to appear on new social sites and are among the first with the new gadget or toy because we pay attention and have close relationships with those influencers shaping the market. If we’re doing our job right, we realize value and ROI before the public does – thanks to being privy to many start ups and innovative new advances by existing companies, working early with the reporters and influencers who evaluate them and their products, and paying attention to where the tech industry is headed. Also, because we’re responsible for counseling our clients on how what works, what doesn’t and where they should pay attention. In fact, we’re often involved in product direction and development discussions because we have a pulse on where the industry is headed.
Our discussion about this list on Twitter prompted Hubspot to offer to sponsor a meetup for the top 100 women on this list – PerkettPR is considering organizing this event, but we want it to be more than a Tweet-up – we would like it to offer value to attendees and to maybe even benefit a charity. Would you attend an event that offered insight from the Top 100 women influencers on Twitter? If so, what would you like to get out of it? Tell us here and help us create a fantastic event!
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My 3 takeaways on Google Instant
If you’re in technology, business or entertainment (music, film), you’ve certainly been exposed by now to a steady stream of “Vote for my SXSW panel” messages, blog posts and Tweets. With thousands of entries, not only is the noise deafening from your social buddies, but the time it takes to truly read the panels and give them the “thumbs up” is nearly impossible. (Bless the panel – they are certainly going to be doing a lot of reading.)
After the initial hoopla on Twitter about the list and congratulating the women we know personally, Christine asked on Twitter, “