Business Online at Office 2.0 Conference This Week

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We have some exciting new clients attending Office 2.0 this week to unveil great new online applications for business and individual professionals. We’ll announce some of their news later this week. Just like the show itself, PerkettPR’s clients are focusing on social networks for business, a new generation of online collaboration and more.

 

 

 

 

 

This is a small but focused show that highlights the best in online productivity and although there are a lot of Goliaths in attendance (Google, Microsoft, SAP, Intuit and more), there are also a lot of next generation Web 2.0 innovators showcasing their wares. These are very often the folks who bring the best to our market – the SMB market. Not only are we an SMB ourselves, but many of our clients fall into this category. We are always looking for the best in online collaboration, SaaS and productivity solutions. We use a lot of these already, including Intuit’s QuickBooks Online, ADP EasyNet, Constant Contact’s email marketing and online survey products, Genius’ SalesGenius, GoToMeeting and of course a plethora of Google business solutions. We also use our client, Conduit’s, AllMyBlogs toolbar to stay updated on up-to-the-minute news and opinions from the hottest blogs such as TechCrunch, GigaOM, Mashable and Webware.

 

 

 

 

 

Press and blog coverage has already begun – and with some of the best bloggers, reporters and analysts attending, it’s sure to expand this week. We can’t wait to see what’s unveiled at this show that focuses on a “unique gathering of visionaries, thought leaders, and customers using innovative online services for getting things done at the office, at home, and on the go.” As a distributed workforce trendsetter, that’s music to our ears.

Business Social Networking Simply Makes Sense

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Our client Sermo was featured in a Wall Street Journal article this week on the business of social networking. Social networking is an interesting phenomenon that surprisingly has taken a while to catch on in business and with professionals across multiple industries. Business was born on networking – that’s an age-old lesson that anyone knows. It’s the formerly “impersonal” way of communicating via the Internet that caused the delay of networking online for business purposes. However, with everything from meeting your future spouse to running your business taking place on the Internet, networking online for business and professional growth – or even as a business model – is a no-brainer.

 

 

 

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Think about your neighborhood and how you find who to use for items such as a pediatrician, a hairdresser, a great accountant, a good dog walker. You ask your friends or neighbors. You get their opinions, ask about their experience with different vendors and listen to recommendations. Social networking allows this exchange to go beyond your physical location and even your initial network for even greater insight. It also allows us to pool our collecitve intelligence and experiences for greater insights, such as the 25,000 doctors sharing information on Sermo. Social networking for business just makes sense.

 

 

 

 

The advent of social networking for business professionals, such as LinkedIn, is not that far from a very general, basic idea. Years ago, before “Web 2.0” or “social networking” or even “MySpace” were media darlings, the Internet was used for listings provided by local area businesses. Patrons of such businesses would leave comments or recommendations based on their experiences on the site’s forums or message boards. It was a bit clumsy and not very interactive but it worked. Social networking for business simply elevates and expands upon this very basic idea. Not only can you promote your thoughts, opinions and recommendations (including your own company’s products or services) but you can easily view and connect with 2nd and 3rd tier contacts – friends of friends, if you will – for business exchanges such as recruiting, choosing a service vendor, trying a product, etc. Social networking enables you to quickly and easily expand your network, which can be utilized in many ways – not the least of which is marketing and PR purposes. PR is influence by word of mouth, essentially, so social networking is a must for any promotional campaign today.

 

 

 

 

Social networking in general started as a form of self expression. Teenagers and college students flocked to it as a way to connect with others like them outside of the usually small social circle in the “real” world. Today, it is helping to shape businesses of all types and is still based on that basic premise of expression. If I have a bad – or good – experience at a retail store, online shopping or at a restaurant, my complaints go well beyond my intimate social circle and have much greater power than a letter to the Better Business Bureau. A few posts on a Facebook wall, a blog comment or a Q/A on LinkedIn ensures the word spreads like wildfire to people who matter. And, as the WSJ article today states, social networking is “moving more into the mainstream” – ensuring anyone’s “self expression” today has a very meaningful – and profound – impact. Now, it’s a matter of how to ensure that expression is a positive reflection of your company or products and services.

 

 

PerkettPR TechCrunch Party Report; July 27, 2007 at August Capital

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It was a wild and wonderful time at the TechCrunch Party 9 on Friday. Thanks to the gorgeous hot weather in the early hours of the party, the PerkettPR–sponsored margarita booth had a continual flow of Silicon Valley’s “hottest” lining up to get some relief with our frosty beverages. Here’s a recap of our collective experience at the event:

Partypeople_6TechCrunch parties certainly haven’t lost any steam since last year. We pinched hit in the registration area for a good portion of the event, so we were able to really get an understanding for just how many people marched through the door (we’re guessing it was over 800). We caught up with one of the most famous invited guests, Sarah Meyers, before the party, (who was kicked out at last year’s event for sneaking in un–invited and filming the event). She filled us in on how although she had been kicked out last year, she was personally invited to the party by Mike Arrington this year to capture a new and improved video blog from the event. Check out her very entertaining blog post with the famous video from last year, and her much improved (though definitely not as funny), video interviews from this year’s event.

The annual TechCrunch Silicon Valley gathering is a great opportunity for our clients to get some exposure with all the right VCs and influencers in the valley, and also a great place for the PPR team to meet and talk with the many reporters and bloggers we usually only communicate with over email or on rushed phone conversations. WiredlanehartwellEric Auchard of Reuters was nice enough to take the time to speak to several PPR team members. He gave us the lowdown on what he thinks is hot right now in the tech world, but we won’t tell you, because you will all inundate him with even more pitches J. It was great to chat with Nick Gonzalez, Duncan Riley and Andrew Philips of TechCrunch. We had never met Duncan in person before, so he gave us a little history of himself and told us a little more about what it’s like to write for one of the world’s hottest tech blogs. (Don’t worry Duncan, we won’t share your secrets.) Dan Farber of ZDNet was on hand with his camera, taking some great shots of the party, and Dean Takahashi seemed to be bombarded with pitches from start-ups looking for local ink. The Scobleizer, Robert Scoble, was there with his son and posting TwitterGrams live from the party.

Several current and former clients of ours enjoyed mingling among the massive turnout out of SV types, and we were happy to spend some quality time catching up with colleagues past and present. It was great to see Pradeep Javangula, CTO of Tumri, taking in the chaos of the party and talking up Tumri’s most recent news coverage from BusinessWeek while Reena Jadhav of Conduit, was working the crowd with her tireless enthusiasm, educating the masses on the power of Conduit’s community toolbars. We also spent some time catching up with Jim Mansfield, Bipin Parmar and Ram Ramkumar from our favorite ringtone creation destination, Phonezoo. Phonezoo has been making waves recently with 1.2 million users and they continue to prove that creating and sharing personalized ringtones is always going to be hot! We also met up with former colleague, Ben Heskett, and caught up on his latest endeavor at Kiptronic. Benheskettcmajor
Parker Trewin of Genius was there too. In between pitches, Parker had a great time sneaking up on partygoers and labeling them with Genius stickers. We’re happy to see their efforts at the event led to a nice mention in Dean Takahashi’s blog post.

We met several entrepreneurs and executives including folks from the usual suspects, like Google and Ask.com as well as many startups looking for PR advice. We’re hoping to get a chance to work with them when they’re ready and so we won’t name them all here for obvious reasons. However, folks like Matt Maroon of BlueFrog Gaming was one of the more colorful characters to approach us – a former poker champion turned Internet entrepreneur. How cool is that? Fantasy Sports 2.0 was one of many companies in attendance looking to capitalize on the popularity of social networking – this time for fantasy sports fans. And at the end of the evening we had fun with Alex Tew, creator of the Million Dollar Homepage. He was a good sport about our ribbing on his “members only” jacket and while young, was quite humble and a great sport.

We absolutely have to shout out to the TC interns Mark and Andrew. They were great guys and clearly have good heads on their shoulders – check out their posts on the site covering everything from the iPhone to social networking. In addition, the gracious Mark Hendrickson took us to the local grocery store to get emergency water for the margarita machines when we arrived. And he helped us haul 30 or so gallons of it up to our booth. Thank you so much!

Chrismikeheather_3 Last, but not least, Mike Arrington. He was in great form, chatting with anyone and everyone that wanted his ear, posing for photographs and, in general, taking his growing Internet celebrity status in stride. He’s got to be a little overwhelmed (and perhaps slightly annoyed) with the sheer volume of attention he received, but he didn’t let it show. Maybe it’s due in part to the fact that he now has TechCrunch CEO, Heather Harde, working the business side of things. Heather not only helped set everything in motion before the party, but took the helm and addressed the masses at the end of the event. We look forward to hearing more from her in the future.

See Mike’s TechCrunch event recap post for more details and be sure to check out his pictures on Flickr. There are also several other good event summaries on WIRED’s Epicenter blog, and Web Strategy by Jeremiah Owyang.

Thanks to Mike, Heather and Jeanne Logozzo for your help so we could participate in this year’s event, and thanks to everyone that stopped by the PerkettPR margarita booth We hope to meet many more of you again soon and work together to build even greater “buzz” for your tech endeavors.

— Posted by Heather

Have a (Free) Margarita with Us at TechCrunch Tonight

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If you’ll be at TechCrunch Meet-Up at August Capital tonight, please stop by and say hello to the PerkettPR team. We’ll be sponsoring a margarita stand – free margaritas for all – but we’ll also be mingling with the crowd to meet the best and brightest new entrepreneurs, investors and business minds in the valley. We’re excited to be a part of this sold out event and of course we hope to meet new influencers, clients and even colleagues (we’re hiring on both coasts!).

Look for the team in green to find out “what the buzz is about!”

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Chris