Solving A Universal COVID-19 Business Problem

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A case study on how Intermountain Lacrosse (IMLAX), a 501(c)3 non-profit organization dedicated to the organization and growth of youth lacrosse in Utah and southern Idaho, and the largest geographic league in the U.S., is using HealthShield from 42Chat to safely reopen its league.

With over 179 teams and 3500 players, across 50 different programs in 20 locations, the idea of gathering thousands of COVID symptom screenings in a consistent, compliant, and timely manner was daunting. Adding to the complexity was that 75 percent of the audience – the children – couldn’t vouch for themselves, which meant that parents had to do so. And often, the parents had multiple kids playing on different teams and different fields. How would parents be in two places at once to vouch for their children and sign a paper survey? How would the league track all of the paper surveys, communicate which children had completed the survey, and where would they store them in order to prove compliance if needed? The levels of complexity were great, and the liability factor serious. 

Learn more about how they did it, here.

NBC 10 Features Team IMPACT UVM Match

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NBC 10 interviews fourth-grader Max White of Richmond, Vermont, who just became the latest team member of the University of Vermont men’s soccer team through client Team IMPACT.

UVM’s 10-Year-Old Soccer Recruit Stays Connected With Team During COVID-19 Crisis

NECN Features Client Team IMPACT

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NECN ⁦interviewed client Team IMPACT’s CEO about how the Boston-based nonprofit continues to operate and help sick kids stay connected with their matched teams during the COVID-19 quarantine. See the full story, here.

New England Patriot’s Chase Winovich joined Team IMPACT’s Virtual Gala April 29th

Team IMPACT CEO Writes for Chief Learning Officer

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Seth Rosenzweig, CEO of client team IMPACT, wrote a piece for Chief Learning Officer about building stronger leaders through volunteerism and mentorship. As the leader of the Boston-based nonprofit connecting children facing serious or chronic illnesses with college athletic teams, he is very familiar with the psychological and sociological effects of isolation and believes that this knowledge is something that all leaders and managers will now need to familiarize themselves with in order to lead effectively in this new reality. He shares what lessons leaders can take from this knowledge to help their isolated teams stay connected and inspired in this time of COVID-19 quarantine and social distancing.

“Philanthropy and volunteerism can help us navigate seemingly impossible situations and focus on silver linings — something we can all benefit from at a time like this. The lessons we can take from being mentors, for example, are many and can be applied to other areas of life such as leadership, management, self-control and more. How can you encourage your team to give back not only in a time of need but as a way of life?”

Read the full story, here.

NBC Interviews CEO Christine Perkett On Being An Entrepreneur in MA

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WalletHub recently issued a report naming Massachusetts the “Best State To Live In.” NBC News included our CEO, Christine Perkett’s, comments in their coverage of the report, in which she shares why she’s loved working and being an entrepreneur in Massachusetts over the last two decades, having founded three companies.

Minnesota and New Hampshire ranked second and third in the list, also ranking highly in jobs, education and access to nature.

  • Boston, Massachusetts, USA skyline over Quincy Market.

Can Tech Make Safer Drivers?

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Client Octo Telematics has partnered with ICBC for a one-year tech pilot project, recruiting as many as 7,000 drivers to see if technology can improve their driving and make B.C. roads safer. Octo will provide the telematics platform to track driving behaviors, monitor distracted driving, and provide an overall driving score.

“Participants will use a small smart tag that communicates with an app installed on their smartphone. As an incentive, participants will receive rewards in the form of gift cards to popular retailers and restaurants. Drivers will complete various driving challenges to increase their chance at rewards. The safer your driving, the more rewards you can earn.”

The pilot results will help determine how ICBC might use telematics in the future. Other insurers may also find interest in the results and how insurtech can make better drivers.

To sign up or read more details, visit http://bit.ly/OctoICBC.

Octo Telematics Named an ICTA 2019 Award Finalist

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Congratulations to our client Octo Telematics on being named a Technology Provider finalist in Insurance-Canada.ca‘s #ICTA2019 awards for their work with CAA South Central Ontario. on Canada’s first “pay-as-you-drive” insurance offering, CAA MyPace.™

CAA MyPace is a pay-as-you-go (PAYG) insurance program offering Ontario’s CAA policyholders a way to pay for, reduce and manage auto insurance premiums if they drive less than 9,000 kilometers per year. Octo provided a customized solution and flexible mix-and-match service selection for CAA to build a new customer experience for policyholders.

Kids can Participate in Social Media….Safely

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Safely

Recently I was watching a news story about several women who had fallen prey to a man with a fake Facebook profile. I often wonder how people fall for these scams, but as I watched it, I could see how it could happen – the man seemed genuine and “normal.” In fact, I have found myself believing in people that I’ve met online only to find out later that they’ve been less than truthful.

This scares me, because while I think I am relatively intelligent, and it’s my job to be online all day everyday where I come across every imaginable scam you can think of, I have been duped by “online personas.”  So if I can be tricked, what chance does my mother have online….or even scarier, my kids?

Our client, Location Labs, recently introduced something that I am hoping will help. I do not normally blog on client news, but this addresses something very important to me. Location Labs’ new suite of family safety services service, Safely, helps parents better protect their children. Their newly launched offering, Safely Social Monitor, makes sure their children are using Facebook in a safe manner.  You will be able to use this to see what your children are interacting with most on Facebook and what photos they upload.  Yes, you can do that by going to their Facebook page, but how many of us forget to look through email, or texts, much less have time to stalk them on Facebook.

But using Social Monitor, parents can get alerts when their children are tagged in photos or when they do other activities, like posting inappropriate words or phrases. And, they are able to do this with a dashboard that allows parents to visualize the data easily, without having to sign into Facebook.

I know many people think of this as stalking their kids and don’t want to do it, however, as a daily user of social media, the things I have seen make me very concerned about what could happen to my kids if I am not diligent.  Personally, I think it’s irresponsible as a parent not to do anything in my power to monitor their social media activity closely.

What do you think? Would you use a service like Safely to monitor your kids, or do you think it’s a violation of their privacy?

Constant Contact Acquires NutshellMail; Social Media Marketing Made Easy for SMBs

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By now, you’ve likely heard the big news on our client front today – Constant Contact has added social media marketing to their arsenal of tools for small businesses and organizations, through the acquisition of NutshellMail. Now, while I may be biased, I can honestly say that NutshellMail does exactly what the name implies – captures your social media networking in a nutshell so you can easily keep up and not miss a beat. I’ve been using the tool for a while now and am happy to be able to spread the word –  I find it invaluable for keeping up with all of the great conversations that I don’t want to miss.

In about five minutes time, you can be set up on NutshellMail and choose how often you receive an aggregated e-mail delivery of your most important messages across networks such as Twitter, Facebook and Linkedin. Why is this important? Because one of the biggest frustrations or roadblocks we hear about from businesses who want to include social media into their marketing mix is lack of time. It’s time consuming to log into each network and keep up with not only your replies, but the topics that are of interest to you and your business. NutshellMail makes it easy – you see all your network activity in one snapshot. And I love that I can reply across networks directly from the email. Other options let you see who your new followers are – or who stopped following you – which can be helpful in analyzing what content is compelling and what isn’t.

I’d love to hear what you think. It’s free and easy – so if you try it, please share your thoughts. And stay tuned to Constant Contact – as you know, they also offer Email Marketing, Online Survey and Event Marketing – as they plan to add more social media marketing tools that will help small businesses and organizations easily execute the most effective and successful marketing programs possible.

For more information, check out the video below or details on Slideshare.


Social Media Marketing Made Simple for Small Businesses – VideoTechnorati Tags: , , , , , , ,

Mobile apps, free conference calls, online health, kids with cameras, free iPads and more – it’s a busy week!

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It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading!

Powwownow – Europe’s largest free conference call provider launched today in the U.S. and unveiled its first iPhone app. You can download it for free here, or at the iPhone App Store or on iTunes. We’re at Think Mobile in New York City today and celebrating the launch with a fun contest where we’re giving away three iPads. Folks here are having fun with our “Powwownow app rap” video contest – check them out (including, embarrassingly, yours truly – although I can’t win!) and click here to learn how to enter for your own chance to win through April 23.

HealthLeap – a free and effortless way for patients to schedule health appointments (ex: doctors, dentists) and stay on top of their health. In turn, it also empowers doctors who want to increase their visibility and interactivity among a new breed of Internet-savvy patients in a measurable and effective way. The net net – HealthLeap makes  scheduling appointments a breeze for the patient, and helps doctors to showcase their practice, extend their brand awareness, fill available appointments and last minute cancellations, and more. Read the full news release for details.

Also today, client St. Louis Children’s Hospital launched their first “Kid Cam” production, where an eight-year-old brain tumor patient turns the tables on his caregivers and examines them to provide an inside look at the SLCH hospital experience. The goal of the video is to offer more personal insight into the hospital from a kid’s perspective so that others in the same situation understand they are not alone. The footage shows some of of the patient’s scarier moments – like accessing the port used to deliver chemotherapy medication – as well as lighter moments such as visits from the music therapist and the adorable therapy dogs. Watch now:

Our newest client, WaveMarket, launched their Veriplace Developer Community “LocationNation” last week, as well as a Developer Contest, awarding two cash prizes of $5,000 and iPads for all second place finishers. The contest encourages developers to create location-based services and applications that can be deployed across the Veriplace platform and remotely locate over 150 million phones in the U.S. Prizes will be awarded for Best location-aware Advertising or Marketing, Best Social app, Best Enterprise app and Most Innovative. The contest runs through July 1 and winners will be announced on July 26. Check out the contest site for details.