Entries by ssweenie

Persuasive Picks for the week of 10/24/11

This week’s Persuasive Picks begin with a great article by Hubspot entitled “5 Ways to Double Your Social Media Results“, which explores new tools that have emerged that will enable your company to optimize & increase promotion of tweets. Over at Technorati, Bryan Cain-Jackson talks about mobile social media in his article “Mobile Social Media Is The Way […]

Introducing PerkettPR’s New Interview Series – “Persuasive Women”

PerkettPR is excited to present a new series of interviews entitled “Persuasive Women” – featuring women entrepreneurs whom we admire.  These influential females will share their thoughts on how they’ve built their businesses, give insights on the hurdles they have encountered, and highlight some exciting tidbits on what they have planned next. The first “Persuasive Woman”  we […]

Persuasive Picks for the week of 10/17/11

We start off this week’s Persuasive Picks post with “Taking Social Media Beyond Your Own Ego“. Ramon Ray and the Smallbiztechnology.com team offer insight on how not to fall into the “do it yourself trap” and how to truly take social media beyond the ego for your business in this straight-forward article over at BusinessInsider […]

Blackberry Blackout—A PR Crisis

I have a Blackberry. And while most of my colleagues, friends, and family have abandoned their “CrackBerries” for the Apple’s iPhone or Motorola’s Droid, I have remained loyal. Maybe because I am in a contract with Verizon until October 2012 or maybe because I am simply attached– addicted to the tiny keys, BBM, and square […]

Brand Loyalty, Apologies, Best Buy and More

I like positive customer experiences, but who doesn’t? It’s nice when a brand or company understands you and your needs. It’s refreshing when that same brand or company takes it a step further and reaches out to you—engages you. Simply put—it makes you feel valuable. And with the advent of social media, it’s a no-brainer […]

McDonald’s PR Push– Da-Da-Da-Da, Are You Loving It?

In an effort to change the longstanding career image of the low-paying, dead-end work also nicknamed the “McJob”—McDonald’s has announced “National Hiring Day”– a massive hiring spree on April 19. The fast-food giant is hoping to recruit 50,000 Americans—both full and part time– in a single day at nearly 14,000 U.S. restaurants. Yes, 50,000 jobs– […]

Charlie Sheen’s Biggest Win: Social Media

The buzz word d’jour (or public drug I should say) is Charlie Sheen. His odd behavior and ‘tiger blood’ antics have been splashed across the media industry as every channel, news story and website has jumped whole-heartily onto the Sheen train wreck. Although I could write an entire blog post about how out-of-control he and […]