Beware Of Creepy PR
This week you’ll see plenty of ghouls and goblins, tricks and surprises. But fear shouldn’t be a part of your PR campaign! Here are our tips for avoiding ghoulish PR. (And if you need some help, who ya gonna call?!)
Author Archive for: ssweenie
Entries by ssweenie
“Influencers Who Inspire” Our Latest Interview with Dan Rowinski, Mobile Editor at ReadWrite
This week we are happy to share our latest interview with Dan Rowinski, Mobile Editor at ReadWrite. We follow Dan’s work religiously and are excited to share his thoughts on working with PR people, what he loves about Boston and what he loves about his current role. How did you transition from covering sports to […]
Summer Fun at IMS13 With PerkettPR – Get Your Schwag With Bite
If you’re attending IMS in San Francisco today, please be sure to find our own Jennifer Hellickson, who will be giving away these cool shark bottle openers to the first 100 folks to connect with her. We’re having some fun at the show by combining our love of summer, Shark Week and our intent on […]
“Effective Executive” Series with Jamie Walker of Fit Approach and SweatGuru
This week’s “Effective Executive” interview is with Jamie Walker, co-founder of Fit Approach and SweatGuru, fitness fiend and all-around energetic entrepreneur. Jamie, along with business partner Alyse Mason Brill, launched Fit Approach, a health-centric community, blog and class booking service, back in 2009. Their initial cult following evolved into an impressive (and intensely-loyal) online and offline community, […]
“Effective Executive” Series with Ric Calvillo of Nanigans
This week’s “Effective Executive” interview is with Ric Calvillo, co-founder and CEO of Nanigans. Nanigans is pioneering the next evolution in media buying with its predictive lifetime value platform for performance marketing. Ric Calvillo is Nanigans’ co-founder and CEO. Ric has over 20 years of startup experience, having founded and led three technology companies. Prior […]
“Influencers Who Inspire” Our Latest Interview with Kate Gamble, Managing Editor, healthsystemCIO.com
This week’s interview is with Kate Gamble, Managing Editor of healthsystemCIO.com. Gamble has copious experience covering the healthcare IT field, and prior to her role at healthsystemCIO.com, Gamble worked as senior editor of Pharmacy Times. And, earlier, worked with healthsystemCIO.com Editor-in-Chief Anthony Guerra at Healthcare Informatics magazine, ultimately attaining the title of associate managing editor. Gamble […]
PerkettPR’s “Influencers Who Inspire” Series Continues with Lindsey Dunn, Editor in Chief for Becker’s Hospital Review
One of PerkettPR’s areas of expertise is servicing clients within the healthcare industry and because of this, we follow the top publications in this exciting industry. One of our favorite publications that we read religiously is Becker’s Hospital Review. We are thrilled to share an interview with its Editor in Chief, Lindsey Dunn. In your […]
“Effective Executive” Series with Eliot Buchanan, Co-founder and CEO of Plastiq
This week’s “Effective Executive” interview is with Eliot Buchanan, Co-Founder and CEO of Plastiq, an online service that allows people to use their credit cards to pay for things when they couldn’t before. We asked Eliot about his early days building the Company, the challenges he has encountered and what he is passionate about. As […]
Tell your story – Storify
Working in an industry that’s constantly evolving, it’s imperative in PR to stay on top of the latest technologies, tools, and services. Whether it’s a social network (we love LinkedIn for networking and thought leadership opportunities) or a social media management tool (Hootsuite is on the top of our list)—we’re always on the look out […]
Come Celebrate Earth Day with PerkettPR
Happy Earth Day 2013! This year, we pulled together a video showcasing our top tips for helping the environment. Have any to share? Please comment below!