“Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why”, authored by Forbes contributor, Mike Templeman, discusses the important topic of marketing automation. This technology has been around for half a decade, but companies aren’t utilizing it due to an upfront time consuming implementation process. Entrepreneur contributor, Rocco Baldassarre, reports on 5 online marketing […]
We are excited to resume our “Influencers Who Inspire” interview series, where we highlight industry influencers and leaders in business. Today, we talk with Rebecca Strong of BostInno. She shares her thoughts on the local tech startup scene in Boston and what she loves about her role at BostInno. Strong is currently a staff writer […]
Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on […]
Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive focus, including how to monitor your time on social media and being open to new marketing strategies. “7 of the Best Tools to Aid Your Content Marketing”, an […]
Forbes contributor, Theo Priestly pens a story discussing the challenges marketers face in these fast paced times. “Marketing: 3 Reasons To Tell A Story, Not Sell Technology” states that organizations need to turn their attention more towards storytelling and explains how to approach this task effectively. TheNextWeb’s article called “5 Social Media Fails and […]
Forbes writer, Nicole Narea, discusses the latest PR nightmare for Subway in “Lessons For Brands From Subway’s Jared PR Nightmare: Act Fast, Be Transparent” . She takes a look back at other PR blunders by brands such as Best Buy and Urban Outfitters and reviews the lessons we have learned from them. AP Photo/Jeff Roberson What […]
“Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media“. Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards […]
In an article entitled “Instagram Marketing: The New Instagram Explore Page“, Alex Ditty (author) discusses an update to Instagram that will improve the discovery of visual content – an advantage for marketers. In this Business2Community piece, Ditty details the changes and how it will impact brands and their marketing strategy. TechCrunch reporter, Lucas Matney, shares details on […]
Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to […]
We are pleased to share another insightful “Effective Executive” interview with Eric Newman, Vice President of Products & Marketing for Digby. In this role, Eric Newman helps brands leverage the power of Localpoint, a cross channel marketing platform. During his 18-year career, Eric has ridden the cutting edge of a number of online revolutions at […]