According to PRNewser, “The PR Industry Has a Big Problem“. Guest columnist, Colin Jordan reports there are roughly 5.7 PR professionals for every one journalist, according to recent Labor reports in the U.S. He offers insight on how the PR industry must change. Mashable reports on what we will see from content marketers in 2016. […]
As we close out the year, we are now turning our attention to strategies for 2016. In a piece for Entrepreneur, contributor Sujan Patel takes on this topic as it relates to marketing strategies for small businesses. This article called “5 Marketing Changes Small Businesses Need to Make in 2016” emphasizes the importance of relationship […]
As Thanksgiving approaches each year, we all take a hard look at our lives and what we are thankful for. In the busy PR world, we often are too busy to take the time to ponder as to what we are thankful for in terms of our careers. Here at PerkettPR, we took a moment […]
Ever wish PR stereotypes would vanish? Ned Ellison does in his PRWeek article called “Death to the PR stereotype“. His article talks about how gaining trust with your clients should help diminish the current stereotype. “The Five Marketing Trends CMOs Can No Longer Ignore In 2016” is another insightful piece by Jennifer Rooney, Staff Writer at […]
PerkettPR is excited to share our latest interview with Steve Barrett who leads the US edition of PRWeek, a premier PR publication. Steve Barrett has been editor-in-chief of PRWeek US since April 2010, managing a team of 12 journalists. PRWeek is the premier global media brand for the communications and PR industries, publishing monthly in print, a weekly […]
In honor of Veterans Day, PRNewser shared an intriguing piece called “5 PR Lessons to Learn From Veterans Day“. This article, authored by Shawn Paul Wood, offers lessons that PR people can learn including focusing on the cause, not the client and daring to be different. The Holmes Report asks a thought provoking question to the […]
“Chipotle’s E. Coli Crisis: P.R. Experts Say It’s Handling It Right” in a Forbes article authored by Geoff Williams. This article shares thoughts on how this brand can weather the storm of PR by making the right choices, which it appears to be doing. PRWeek contributor, Nicky Imrie of The PR Network, pens an opinion […]
We are excited to continue our interview series with the top influencers of the PR and marketing world. This week’s interview is with Nina Lentini, who edits Marketing Daily (MediaPost). She shares her thoughts on journalism, what she misses about Boston and more. Please tell us a little bit about your role at MediaPost’s Marketing […]
Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits. In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, […]
PR Daily published a great article called “10 falsehoods about PR“. This article, authored by Robert White of PR Matters, focuses on the top things that PR is not while highlighting exactly what the definition of PR is. Another great article this week from PR Daily is called “5 ways to write sharp, catchy […]