Should Adidas Continue to Brand Yeezys?
Should Adidas rebrand its line of Yeezy shoes under its own name and continue to sell them after cutting ties with the divisive Ye?
Author Archive for: cperkett
Entries by Christine Perkett
How Small Businesses Can Stay Engaged When They’re Closed
Marketing and content tips for small businesses to stay engaged with customers while remaining closed due to COVID-19
Marketing During A Crisis
It’s a question on the minds of many Chief Marketing officers, marketing executives, and small business owners: “What should we do about marketing in the current COVID-19 crisis? Should we even be marketing?” To Market Or Not To Market? As has been said in the wake of past disasters, the answer is yes. The more […]
Develop A Golden Image Standard For Remote Workers
As the Coronavirus disease (COVID-19) shuts down much of the world’s regular operations, more companies than ever are suddenly managing a remote workforce. I founded a virtual organization in 1998 and have since been managing a remote workforce around the world. Forrester Research studied our processes and named us a “Golden Image Standard” for other […]
What’s Wrong With My Marketing?
Not all marketing is created equal. Here are five things to check on in your marketing strategy that can apply to just about any brand.
PerkettPR Is Now Mindfull Marketing + PR
When I started PerkettPR in 1998, I was really focused on filling a void in the PR industry. Times were good, with tech PR especially booming, and I kept meeting startup founders who wanted and needed PR help but couldn’t get agencies to call them back. Agencies were busy, indeed, but I recognized this overflow […]
Two Simple Tips For Building Brand Community
What makes a community? I was on a social media panel at MIT Sloan, where we began the conversation with this topic – community building. How do you use social media to build a community around your brand? There are two key words that come to mind when I think of community: Helpful Resourceful It’s easy […]
The 250 Most Influential Women Leaders
Combining research with a set of unbiased metrics, Rise Global by RichTopia began compiling its list of the top 250 most successful female leaders from around the world in November 2015. Our Founder & CEO, Christine Perkett, has been on the list since it’s founding, among well known influencers such as politicians Michelle Obama and […]
Top 65 Women Business Influencers, Tenfold
Our Founder & CEO, Christine Perkett, was ranked #52 among influential women including Arianna Huffington, Melinda Gates, Marissa Mayer, Sheryl Sandberg and others – chosen by a unique measuring tool called “True Reach,” which was devised by Klear. While users of social media will often point to their follower count as an indicator of how […]
Top PR Influencers of 2018, Fit Small Business
Fit Small Business compiled a list of Top PR Influencers of 2018 – including our Founder & CEO, Christine Perkett Congratulations to all of influencers! The goal is to share top Public Relations resources for small businesses, and includes tips and tricks from the best.