What is Engagement in Social Media? Angela Hausman explores the definition of “engagement” via this post on SocialMediaToday. Be sure to read through the comment thread for additional definitions and view points from the SMT community. What does Google+ mean for your social media policy? Technologist David Reinhardt expands on the potential impact Google+ will have on the […]
The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time […]
In our fast-paced, often furious, line of work, we communicate with dozens upon dozens of people every week. Few stand out. Accomplished editor, reporter and blogger Robert Strohmeyer is one of the few. I decided to pick his brain on a topic that is a personal and professional challenge for me and many others – […]
Yeah, ok, so I’m not sure who came up with this, but as a tech PR firm, we’re all geeks (are we bragging, according to this description? Sure, maybe!). And we’re proud of it. We’re celebrating on our Facebook page by showcasing our favorite geeks. Come on over, “like” us and check out the geeks […]
Google Launches Google+ To Battle Facebook Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr. Does Social Media Have a Return on […]
9 Questions: Tony Hsieh, Zappos Get a quick injection of entrepreneurial motivation from this quick and inspirational interview with Zappos CEO Tony Hsieh on the American Express Open Forum. Take a Twitter Audit Chris Brogan provides 10 questions for you to answer that will help in determining how effective your efforts on Twitter really are. […]
By the numbers: Social media’s slice of the marketing pie Get up to speed on how companies with small, medium and large social marketing budgets are spending their money via these highlights of several recent Hubspot, Nielsen and Altimeter reports compiled by Dan Taylor – in this post on TheNextWeb.com. 4 Ways Video Can Help Your […]
I never thought of myself as a sales person but as a business owner, you are always selling. You sell your ideas, your products, your people. your culture, your leadership. I often get asked about the new business process and what our secret to success is. Of course there are a variety of elements that […]
How JetBlue’s Social Media Strategy Took Flight Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts. 5 top social media security threats There’s plenty of information out there about the benefits of integrating social media into your […]
I Will Never Hire a “Social Media Expert,” and Neither Should YouLets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything […]