Entries by asuasu69

Persuasive Picks for the week of 09/12/11

4 Social Media Lessons SMBs Can Learn From IBMThis SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business. Social Media and Content Marketing: A One-Night Stand?Lee Odden from the TopRank Online Marketing blog guest posts […]

Persuasive Picks for the week of 08/29/11

15 Case Studies to Get Your Client On Board With Social MediaThis Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success. Snackable Content: The Key to EngagementI first heard the phrase “snackable content” a few years ago. At the time, it […]

10 Things I’ve Learned from Steve Jobs

Unless you live under a rock, you’ve likely heard the news that Steve Jobs resigned as CEO of Apple yesterday. I’ll leave the detailed reporting to the journalists, but as a fan girl of Mr. Jobs and the products developed while under his reign, I thought it would be fun to share 10 things I […]

Persuasive Picks for the week of 08/15/11

A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily blog. Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?HubSpot’s Dan Zarrella shares some interesting stats and advice on boosting engagement […]

A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above […]

Persuasive Picks for the week of 08/08/11

Getting the Most Out of LinkedIn for B2B (and Beyond!) MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2” segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also […]

Persuasive Picks for the week of 07/27/11

Influencers Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view. 8 Ways to Maximize Your YouTube Marketing Results Rick Brooks from […]

When Is Your Product Ready to Launch?

Many of our clients are passionate entrepreneurs and CEOs with brilliant ideas and products. Our role (or process for?) in bringing products to market begins as soon as we engage with a prospect. Below are five of the typical questions we ask each of our clients before we set a launch date and begin planning. […]