Entries by asuasu69

Social Networking Grows Up; Pfizer Recognizes Real Impact & Potential

We are extremely excited about an announcement today from our client Sermo, a networking community site for medical doctors. Their relationship with Pfizer Inc. indicates the continued evolution of real business value coming out of the social networking and Web 2.0 phenomenon. Sermo and Pfizer have partnered to bring new value and better results to […]

Can’t wait for the Groundswell

Forrester Research analysts/bloggers Charlene Li and Josh Bernoff will be announcing the winners of their Groundswell Awards this week and we can’t wait. Not because we submitted clients but because we are genuinely interested in what’s happening out there with social networking and technologies. The winners will be announced at the Forrester Consumer Forum, taking […]

Constant Contact’s IPO

Congratulations to our client Constant Contact on its initial public offering. As of Wednesday, shares began trading on the Nasdaq under the trading symbol “CTCT.”           Constant Contact has met success by keeping a laser focus on a few simple guiding principles: outstanding customer support and easy one-to-many communications. The company’s […]

Another Boom = Another Bust? What do you think?

  Sunday’s Boston Globe had an interesting article on the tech industry and its future among the recession fears. One interesting note was how some of the “survivors” have been the what-some-might-consider “less sexy” cousins of all the Internet darlings, “Indeed, the infrastructure and enterprise products scorned by Internet highfliers early in the decade – […]

Social Media Lessons Still Being Learned

Last night a few of us attended the Boston Social Media Club’s “Social Media Lessons for Big Businesses” Panel discussion in Newton. The panel consisted of Josh Bernoff, VP and principal analyst at Forrester Research, Steve Restivo, director of corporate affairs for Wal-Mart Northeast and Dan Lyons, senior editor at Forbes Magazine “aka” Fake Steve […]

Tech Cocktail Offered…Cocktails

A few of us attended the Boston Tech Cocktail party in Boston last night. Unfortunately the venue, a major nightclub in Boston, didn’t make networking quite as easy – or productive – as some other tech events we’ve participated in (as sponsors and attendees) previously. While the sponsors did a great job providing free drinks […]

Business 2.0 the First of Many “Road Kill”?

Everyone knows by now that Business 2.0 will be closing with its October issue as its last. We had an online publishing client earlier this year who’s CEO kept telling us all printed magazines and newspapers were “road kill.” Was he right? << Hmmm… interesting cover story…hopefully you didn’t take the advice to heart. I […]