Grant Robertson from DownloadSquad.com interviews Aaron Strout (VP of New Media) from Mzinga at SXSW 2008. Aaron talks about how Mzinga helps customers leverage the power of community with their enterprise-class, white-label social media platform. SXSW 2008: Mzinga from Download Squad on Vimeo. [via downloadsquad.com]
Last night I attended Boston’s March Social Media Club Event in Woburn, Massachusetts. The topic of the evening was “The Search for Results: Social Media and Search Marketing” which was presented by a panel that consisted of: Amanda Watlington, Owner of Searching for Profit Greg Jarboe, President and Co-Founder of SEO-PR Sherwood Stranieri, Director of […]
Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace – while companies and their employees are just starting to get […]
PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies […]
During this week’s Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled “Blog Draft Day: Making it into the Bigs”. The presentation covers a great mix of social media and blog related topics that centralize around the challenges bloggers face when trying to increase influence. […]
While working for a virtual company is an altogether fantastic experience, it’s not uncommon for a little “cabin fever” to set in every now and then. Escaping from the home office for client meetings or networking events can offer a nice change of pace. This week I was able to venture out for some [quite […]
Social Media consultant Tom Raftery recently wrote a blog post about the power of Twitter versus Facebook as communications tools. Tom had recently used both tools to aid his search for a new job. Ultimately, he found the Twitter community responded to his to his messages much more frequently than his attempt on Facebook and […]
Boston is a great place to be if your job revolves around social media. Each month you can count on multiple events taking place, and all of them are supported by a tight-knit bunch of social media and PR professionals. One such event is the Social Media Breakfast, which was the brainchild of Boston’s own […]
Following along our post last week about why to use Twitter, today we provide a bit more information on how not only to start, but how to maximize, your presence on Twitter. For many people, the experience of using Twitter for the first time can conjure anxiety similar to the first day of high school […]
We admit, Twitter is difficult to understand from an outsider’s perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through. Several of us at PerkettPR have personal Twitter accounts and we also have a corporate entity where we […]