PerkettPR’s own Christine Perkett talks with BMA President Michael Lewis on NewMarketingTV during the last day of the 2008 New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. All of the video interviews that Mike created during the summit can be found on the NewMarketingTV YouTube page.
This is Part 3 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening, while Part 2 focused on content creation and becoming your own publisher. Today I’ll share some of the ideas mentioned around controlling your brand online. Lose Control – Heck, […]
This is Part 2 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening. Today I’ll share some of the ideas mentioned around becoming a content creator. Content Creation – Be the publisher! During a panel moderated by Paul Gillin, William Cava (Ektron), […]
Last week I was fortunate to have attended the New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. There was certainly no shortage of information and knowledge sharing going on during the two day event. A wide-variety of non-stop sessions and panels filled each day, while keynotes from hosts Chris Brogan, Paul Gillin and David […]
I’ve been having a very lively discussion on Twitter today about PR, social media and where the lines of transparency fall. We asked if a PR firm should run social media entities in social communities. If they do, should they identify themselves in these communities – like Twitter, Facebook, etc. – as the PR firm […]
Today I am speaking on a panel for “PR 2.0” at The New Marketing Summit in Foxboro, MA. I’m proud to be involved in this project and presenting among many other industry luminaries – Chris Brogan, Paul Gillin and David Meerman Scott pulled it together – who are elevating the roles that marketing and PR […]
Back in September Jeremiah Owyang created a post entitled “YouTube Videos Get Interactive: Choose Your Own Adventure” that featured an example of a video that makes use of YouTube’s new annotation functionality. This functionality allows content creators to embed notes, speech bubbles and clickable hotspots into their videos after they have been uploaded to YouTube. […]
Have you ever had an experience using a product that motivated you to tell the world about it? Web designers Erik Frick and Adam Meisel did. Their professional use of Adobe products spawned the creation of a small site called Dear Adobe that could be used as a sounding board to vent their frustrations. Once […]
Podcasting dead or alive? TrendsSpotting marketing indicators Taly Weiss from Trendspotting.com dives head first into a well researched post about podcasting trends and whether podcasts still provide value as a new media tool. A List of Social Media Marketing Examples Peter Kim launched an extremely valuable list of brands that are currently using social media. […]
We’ve been having a great time with our client Gift Girl – and we haven’t even launched yet! In addition to some fun pre-launch video interviews, Gift Girl has now teamed with My It Things to create Inside The Tents – an aggregated inside look from fashionista bloggers and reporters covering Mercedes Benz Fashion week […]