While in New York this week, I had the privilege of sitting down with some other small business owners to discuss the challenges of running a business in this economic downturn. Everyone knows the challenges of balancing income vs. expenses, long term projections, etc. A new challenge for many leaders is not only how to […]
As we introduced last month, we continue our “Journalists Are People Too” series with a Q&A from Leslie Poston. This girl is one busy writer! PPR: What is Uptown Uncorked? LP: Uptown Uncorked is a business development and social marketing consultancy I started here in Boston. We focus on helping people and businesses learn to […]
With the close of 2008, I wanted to take this time to thank everyone who has contributed to a great year for PerkettPR. From our clients and partners to the very supportive community we’ve engaged with through social networks like Twitter, we have received an amazing amount of support and recognition this year. Our network […]
The entire PerkettPR Team wishes you and your family a safe and fun holiday season!
There continues to be quite a snarky relationship between the PR world and the world of journalism. There are valid gripes on both sides but one that continues to be mentioned by journalists is that PR folks don’t build relationships correctly. So this Q&A interview – our first in a series focused on personal Q&As with journalists, bloggers and industry analysts – is based on getting to know the journalists as the humans they are. No hidden agendas – just good, clean fun.
We’re excited and proud to welcome our two newest clients – Contactual and Litle & Co. We’re particularly proud of this announcement not only because it caps off another year of growth for us, but because Contactual’s CMO, Karen Leavitt, has returned to PerkettPR for the third time in her career. There is no better […]
The holidays are here, times are uncertain and budgets are tight. But you can maintain your financial prowess and still help a good cause just by showing up at a party tonight. The PerkettPR team has helped organize an informal, open holiday get together in an effort to raise funds for Alicia Staley’s Staley Foundation. […]
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates I’ve been learning about Systems Thinking lately and I believe it applies to our blog post on Tuesday about why PR and marketing budgets should NOT be cut in a down economy (and of course, why our PR […]
In this time of economic uncertainty, many organizations pull in their marketing efforts and go under the radar in an effort to save money. However, some of the most experienced business executives have suggested that slashing PR and Marketing is the last thing you should do: “Historically, PR, Marketing and Advertising budgets are the first […]
Fred (@FredFunk) and I (@MosleyPPR) took a few moments to stop by the @TimOReilly Web2.0 TweetUp last night held at the House of Shields on New Montgomery street in SF (@schlomo). All in all, the event was the usual group of technophiles and entrepreneurs, but I don’t think they expected it to be so crowded […]