By now you’ve heard the news that Facebook has announced Graph Search, eloquently explained here by Steven Levy at Wired. While the tech world buzzes about Google’s reaction, the everyday user of Facebook is trying to make sense of it all – and probably worried that marketers are going to stalk them even more now […]
PerkettPR would like to thank you for your business in 2012 and send our warmest wishes for a happy and healthy holiday season.
It’s a funny thing about PR…sometimes it’s viewed like other professions that people have a love/hate relationship with – like law enforcement, insurance providers, lawyers. Or like those that people expect magic from – beauticians, plastic surgeons, teachers. Here’s the thing. Anything can be branded, marketed, promoted. Anything can get a first look. But public […]
It’s that time of year again – time to say thanks to clients, partners, staff and others who we have the pleasure of working with. We’re very grateful for everyone who has supported us in one way or another this year – from referrals, to recommendations for great new staff members, to sharing our content […]
MarketingProfs‘ Molly Glover Gallatin illustrates how to tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions in Five Marketing Decisions Social Media Should Be Shaping. The term “content marketing” includes two intimidating words that can be difficult to hear lately, due to the increased amount […]
Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television? Shea Bennett posts an interesting infographic that takes a closer look at social television and the rise of the second screen on AllTwitter – TV Goes Social – The […]
In every industry there’s a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention? Digital marketing industry insider Shelly Palmer speaks to iMediaConnection about the the changing technology landscape in How to predict the future of digital marketing. Brand pages aren’t necessarily […]
The key to being a good consultant of any kind is to ask the right questions, writes Michael Teitelbaum in a recent post at Marketing Trenches, and provides a list of 5 Questions Marketers Need to Ask Prospective Clients to get to the heart of a prospect’s challenges and aspirations – via MarketingProfs. Visual networks […]
This morning I caught wind of a Twitter “oops” made during last night’s Presidential Debate by the well known brand KitchenAid. Someone responsible for the Twitter handle Tweeted, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president” – in regards to President Barack Obama’s deceased Grandmother. […]
The balance of power in B2B public relations has shifted. No longer does the media hold all the cards, although they are still important influencers. Fast Company writer Wendy Marx provides some Best Practices In B2B PR to consider as the B2B public relations ecosystem continus to evolve. B2B marketers have one of the most […]