Doug Banks has seen his fair share of PR pitches – having worked at various tech publications over the years. In our continuing effort to help PR executives and journalists better understand each other, we interviewed Doug recently. From cold-weather camping with his children, to keeping the newsroom connected with Mass High Tech’s readers, Doug […]
This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…” That statement fires me up for a few reasons: 1) Why do 1700 followers on Twitter make you an industry resource? 2) Who are the 1700 […]
Swine flu: Twitter’s power to misinformThe power of Twitter can be both good and bad. Foreign Policy examines the current Swine flu epidemic and how Twitter is rapidly fueling the delivery of incorrect information by lack of context. FACEBOOK FAIL: How to Use Facebook Privacy Settings and Avoid Disaster Alison Driscoll explains (on Mashable)how to […]
Several conversations held with industry pals yesterday had me thinking a lot about public relations and the entire social media craze that is – in some minds – threatening the PR industry. I’ve been asked a lot of questions in recent interviews such as: “What is social media?” “Who should own the social media responsibility […]
How to Sell Your Soul on Twitter and Who’s Buying The water in the Twitter stream will only get dirtier as it continues to take precedence in the mainstream media spotlight. Spam-based money making marketing schemes are a part of that filth, and Marshall Kirkpatrick chronicles one such abuse that has ties to the likes […]
Recently, one of our staff members, Fred Han, received an interesting email from an industry friend – David Spark of Spark Media Solutions. David is a new media consultant and producer with more than 14 years knowledge and experience as a journalist reporting on the tech industry in print, radio, TV, and online. In the […]
Engage different consumers in different ways – why segmentation is key The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts. Top 10 Reasons Your Company Should Not Tweet Even though Twitter has received a lot of buzz in the […]
During the latest New Hampshire Social Media Breakfast held at Rick’s Pond View and sponsored by CustomScoop, the topic of the morning was focused on Government 2.0 – how utilities and municipalities are using social media to communicate and connect with customers and the public. Some of the speakers of the day included Martin Murray […]
While asking random people at SXSW what two words described their experience at the conference, I ran into Scott Porad, Cheezburger Technology Officer for I Can Has Cheezburger – a website well known for its cat pictures with hilarious captions that has been going strong since January 2007. I just had to speak with Scott […]
Before venturing into the Blogger Lounge at SXSW, I was not privy to all that was Jason Falls until I was encouraged to sit down and have a chat with him to find out just what makes his blog, Social Media Explorer so successful and how Twitter has added to his fame. Along with his […]