The term “social media” continues to be subject to interpretation by many. Ask a room of 10 people what social media means, and you’re likely to get 10 different answers. So it’s no wonder that many businesses and individual entrepreneurs are unsure how social media can play a role in their marketing communications strategies. I […]
While Twitter and other social media communities continue to gain popularity, we’re curious how you’re interacting with brands. Will you follow brands you don’t know or do you only follow brands that you already use and are familiar with? If you follow a brand are you more likely to purchase from them? Moreover, we’re curious […]
Spymaster: The Twitter Game That Will Assassinate Your Time As if Twitter weren’t enough of a distraction from your day on its own, we now have “Spymaster” to contend with. Keep your eyes peeled for the “#spymaster” hashtag to start flooding your stream, as the wild adoption of this new Twitter-based game ensues! Nine worst […]
I was honored to be asked by Adam Broitman to participate in an article he wrote on social media for the marketing community, IMedia Connection. Adam asks the question, “Social media: Whose job is it anyway?” Adam compiled a focused panel of varied experts to discuss this question for his piece. Of course, the answers […]
This week I was interviewed by career coach and blogger, Deb Bailey as part of her Woman Entrepreneurs podcast series on BlogTalkRadio. You can listen to the interview in its entirety via the widget above. Be sure to check out the rest of Deb’s interviews at http://www.blogtalkradio.com/coachdeb, as well as her blog at http://www.dbaileycoach.com/.
Know and Master Your Social Media Data Flow The deeper you get into trying and using multiple social media tools, the more data begins to flow in different directions – especially with many platforms providing the ability to cross-post to one and other. Louis Gray touches upon this topic and shares how he handles the […]
This week a few of the PerkettPR staffers step up with their own picks of the week. With PR on the Rise, Here’s a Refresher Course in the Basics (picked by Lisa Dilg) Jonah Bloom from AdAge shares this quick PR refresher course for marketers and business owners who still think PR is “dead.” Have […]
I am honored to be featured again in BusinessWeek as one of 50 CEOs Who Twitter, as a part of a larger story on social media. As I was just discussing the growth of interest in social media campaigns this morning with the PerkettPR crew, this is a timely article. We continue to receive incoming […]
The Seven Deadly Sins of Social Media David Griner from Luckie & Company and TheSocialPath blog provides some helpful advice to companies looking to take the plunge into Social Media. He adds an entertaining twist to the subject by aligning the tips with the “Seven Deadly Sins.” How Twitter Can Drive Your Bottom Line Stephen […]
Jeremiah Owyang’s recent Tweet about a question he was asked during a briefing – “What can we do better?” – made me think this is a question we should be asking the industry more often. Of course, we have regular discussions with our clients about what we, as an agency, can be doing better. But […]