I’ve had that well-known Nike slogan running through my mind lately, “Just Do It.” It’s a catchy slogan that’s easy to remember, and reminds me a lot of our vision for 2010 at PerkettPR – don’t just talk about it, do it. This year, we’re focused on action and moving forward (after 2009, who isn’t?!) […]
Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are – rather than trying to drive people back to their own sites. Social Media Success […]
What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies. Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a […]
Thank you for all of your support, conversation, engagement and interest in PerkettPR in the past year. As we close out a truly memorable year, we’re very excited to kick off 2010 with a bang … but we need your help! Some of the PerkettPR crew at December’s holiday party Because of you, our amazing […]
Planet Hollywood Resort & Casino: Social Media, FUN and ROI Marketing Prof’s Community Manager, Beth Harte gives readers a look into social media efforts coming from the Las Vegas strip via her interview with Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino. 9 Tips for Enriching Your Presentations With Social Media […]
Thank you to everyone who supported our virtual clothing drive for Rosie’s Place in Boston. We received some generous monetary donations that we passed along today, and we were able to deliver about a dozen bags of clothing. We appreciate all the retweets and buzz – and hope that next time, we can turn even […]
Cisco: Social Media Newest Playground for Cybercriminals The rise in social media’s popularity is creating a whole new online playground for cyber-criminals. Highlights from Cisco’s latest security report on the subject are featured in this post from CNN Money. Someone mocking you on Twitter? Here are 5 steps you can take to minimize the damage […]
Top 5 Tips to Increase your Social Capital on LinkedIn While it might not get mainstream media attention like Twitter and Facebook do, LinkedIn is still a social networking giant. Sparxoo Senior Writer, Ethan Lyon shares a handful of tips for making the most of your efforts there. A Wiki of Social Media Marketing Examples […]
Happy Thanksgiving! We hope you enjoy some time with good friends and family and remember all that you have to be thankful for. Inspired by the “thankful videos” posted on Facebook by our client, St. Louis Children’s Hospital, we, too, wanted to share what we are thankful for this year. Here are some of the […]
Hey B2B marketers: It’s okay to have fun! Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring. What makes a blog successful? Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences. Create social media guidelines to […]