If you’re a regular reader, you know that PerkettPR provides its employees with 40 paid community service hours per year, to spend on a cause of their choice. We are proud of our employees’ efforts to help others and we want to support their desire to do so. Hiring people who care about others and […]
Social-media games: Badges or badgering? CNET staff writer Caroline McCarthy expands on the growing popularity of “badge-based” achievements popping up on websites like The Huffington Post and applications like Foursquare as forms of incentive to interact. Are your social media metrics diagnostic or objective? Christopher S. Penn provides an entertaining and informative explanation of the […]
At the end of each month we give each PerkettPR employee the opportunity to call out and recognize their fellow colleagues by voting for them as our “Most Valuable Player.” Traditionally, we’ve only shared the honors and accolades amongst ourselves during our first internal meeting of the new month – but why not share it […]
The word value might seem like a straight forward term but in reality, it’s very subjective. Those of us in the PR agency business can appreciate this as we balance multiple clients and work hard every day to provide value to them – which can be, and often is, very different from client to client. […]
Social Media Strategy Before TacticsTopRank’s Lee Odden expands on the idea of strategy versus tactics first and shares responses on the topic from dozens of the top minds in social media and social marketing. The key to catching a reporter’s eye? Pitch like oneRagan.com’s Jessica Levco shares five useful tips to keep in mind when […]
PR Newswire Launches App for iPhone, iPod TouchPR Newswire announces the launch of their new iPhone app that allows easy access to their enormous database of press releases and multimedia content. The app also allows users to share the content back out via email, Facebook, LinkedIn an Twitter. Twitter kicks off Promoted TweetsDianna Dilworth from […]
$200 billion productivity gains $190 billion savings from reduced real estate, electric bills, absenteeism & employee turnover 100 hours per person not spent commuting 50 million tons of greenhouse gas emissions cut 276 million barrels of oil saved 1500 lives not lost in car accidents $700B total estimated savings …so says Inc Magazine about virtual […]
Social Media Marketing Overload? Some Tips for StartupsThis post by Audrey Watters in ReadWriteWeb’s “ReadWriteStart Channel” provides 4 solid tips to help businesses avoid being overwhelmed when first engaging in social media. 4 Reasons Why PR Agencies Are Taking Over Social MediaJason Keath provides great food for thought in this post that provides four concrete […]
How Can SMB Owners Learn Social Media?Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!) Making the real-time Web relevantThe […]
It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading! Powwownow – Europe’s largest free conference […]