Do you know the answer to this before you start researching a new PR firm to hire? Have you taken a good look at your current program and working relationship and truly understand what needs to improve? Do you have a plan for integrating PR with other marketing elements? In meetings with prospects I’ve found […]
Like many of you, we’ve been keeping an eye on the Facebook privacy issue. However, unless it’s central to your job (aka tech pundits), most people are way too busy to keep up with the changing features and policies from week to week, or all the particulars of the last brouhaha. Still, if you took […]
Will people stop buying Coca Cola? Maybe not, but Eric Bovim writes in PRWeek that Food and Beverage Companies Face a PR Challenge – facing a plethora of new programs focused on healthier food options. From First Lady Michelle Obama’s “Let’s Move Campaign,” to a powerful new coalition of big brands and the Healthy Weight […]
Every Facebook Privacy Feature Revealed and Explained With upwards of 56 different options to play with, Facebook’s privacy settings can be dizzying to say the least. This MacLife post breaks down the options to a more digestible level – at least until Facebook changes things up again! Planning a New Content Marketing Initiative? Consider These […]
Unless you live under a rock, I am sure that by now you are very, or depending on who’s reading this, painfully, aware that Sex and the City 2 hits theaters nation-wide today. It’s virtually impossible not to know that this movie is out in theaters as you’ve probably seen the overly-hyped movie trailer, one […]
By now, you’ve likely heard the big news on our client front today – Constant Contact has added social media marketing to their arsenal of tools for small businesses and organizations, through the acquisition of NutshellMail. Now, while I may be biased, I can honestly say that NutshellMail does exactly what the name implies – […]
PR Responsibilities | Selling Social Media Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face when adding social media to their roster of client services. 10 Ways to Improve Your Work-Life Balance Inc.com shares 10 tips for web-workers […]
Today I heard at least three different people comment that social media is a fad. Although they were positioning it in jest, there was also a bit of questioning in their tone. So let me ask you this: – Do you use email?– How often do you IM?– Do you have a website? What about […]
If you are connected with me on Facebook or Twitter, you probably know that I recently saw my brother off as he deployed to Afghanistan. A part of the weekend was spent at a deployment ceremony for his unit, and the other part consisted of my asking a lot of questions about what he does, […]
Making Time For EvolutionThere are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from Radian6 urges readers to “harness their potential” and “embrace the unknown” in this motivational post. The Metrics of Social MediaThis post by Danny […]