In July I gave a presentation at T3PR titled, “Driving your online footprint: PR experts as influencers.” My focus was on how a new breed of PR experts have fast become influencers in their own right through the power of social media and personal brand building: why it matters, how it’s indicative of our changing […]
6 Ways to Lose Customers, Credibility And Friends On Social MediaOutspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business. B2Bs Tap Social to Boost SearchThis eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online […]
I read Mitch Wagner’s Computerworld blog post last week, “Fast, Easy, Fun” with Second Life founder Philip Rosedale – and it made me wonder – what would it take for me to try Second Life again. My first experience with using Second Life was not positive to say the least and I don’t think just […]
My 3 takeaways on Google InstantChristopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program. The Social Media Insider, UnpluggedMediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle […]
Thanks to your votes (nearly 40% of the total votes!), Christine Perkett (@missusp) co-hosted this past Friday’s episode of HubspotTV with Mike Volpe (@mvolpe). Another highly entertaining and informative episode of the weekly video podcast, Christine and Mike discuss – among other things – the following topics: Big brands and customer engagement – from customer […]
It’s Not About the Pizza and 7 Other Social Media InsightsFast Company Expert Blogger Drew Neisser shares eight tips from Ramon DeLeon – a man who made the transition from pizza delivery to delivering social media keynotes around the globe. Raising Your Social Capital: The Two “O” ProcessThis Technorati post by Jessica Valenzuela shares several […]
Nordstrom did a good thing today – they used social networking (in this case, Facebook) to apologize to users that their site was down. Open communication is good, and letting your biggest fans know when there’s a glitch is usually appreciated. But then I noticed something in the comments. Out of about 55 comments to-date […]
Do You Want To Succeed At Social Media Or Social Media Marketing?Do you know the difference between social media and social media marketing? This post from Forrester‘s Augie Ray separates one from the other by providing real-world examples of each. How To Integrate Social Media, Marketing and Business IntelligenceThis CIO.com post focuses on the various […]
The Lululemon community blog is one that I read regularly – it, along with others like Athleta Chi and The World According to OmGal, inspires me to use physical activity as a way to combat stress, set goals, and realize that a healthy balance between work and life can make me better at both. PerkettPR […]
If you’re in technology, business or entertainment (music, film), you’ve certainly been exposed by now to a steady stream of “Vote for my SXSW panel” messages, blog posts and Tweets. With thousands of entries, not only is the noise deafening from your social buddies, but the time it takes to truly read the panels and […]