Yesterday I presented at the Social Media & Community 2.0 Strategies Conference in Boston, where I was lucky enough to have some great folks attend my session. They asked thought-provoking questions and provided insightful feedback – which is always appreciated. One of my industry friends, Michael Pace, asked me a question at the end of […]
7 Social Media Lessons From Phil CollinsMarjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices. Do You Need a Social Media Detox?Creating a balance between social media responsibilities at work and personal time can be a tricky task, […]
In the PR industry, we’re paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it’s not always easy – it’s a crowded world out there and “breaking through the noise” is a big challenge. Social media has opened up the options for promotion – we’re […]
Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own […]
Before I read Kelly Cutrone’s New York Times best seller, “If You Have to Cry Go Outside: And Other Things Your Mother Never Told You,” I caught a few episodes of her reality show, “Kell on Earth” documenting her fashion PR firm, People’s Revolution. While I wasn’t completely impressed with the operation as documented on […]
The secrets of Lady Gaga’s social media successSimon Owens highlights the path of Lady Gaga’s success with all things social including some pretty jaw dropping stats via this post on TheNextWeb.com. 5 Questions (and Answers) About Social Location MarketingMarketingProf‘s Ann Handley shares a short Q&A with “Social Location Marketing” author Simon Salt, who explains why […]
We took a few minutes to sit down with one of our favorite journalists, Steve Strauss from USAToday. Steve, who is often called “the country’s leading small business expert,” is a lawyer, author, and USATODAY.com columnist. His latest book is the Small Business Bible. Steve is also a speaker in high demand who has spoken […]
Over the last couple of years, we’ve sent one or two PerkettPR representatives to the infamous SXSWi conference, but I had never personally attended for various reasons. This year I decided to take the plunge, after a lot of my industry colleagues in Boston assured me that although they, too, were skeptical in the past, […]
LinkedIn Today: A Social News Product For ProfessionalsEarlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch. Go guerrilla on social mediaBusiness Standard reprints this […]
Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social […]