I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even […]
At least that is what I found out at my favorite SXSW session, “The 90 Minute Solution: Live Like a Sprinter,” with Tony Schwartz, bestselling author of “Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.” If you are like me, always tired, always working too long but not […]
6 Social Media Metrics for SMBs To TrackCongrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, […]
As PR experts, we field hundreds of emails a day, at least. Recently, I have become obsessed with how people sign off on their emails and with finding the best way. It seems like there should be some kind of industry standard on how to sign a business email, or maybe a few choices for […]
20 Blogs Every Entrepreneur Should ReadWhats that? You’re looking for some new and exciting content to read? This Business Insider post from Alyson Shontell and Bianca Male has enough recommendations to keep small business entrepreneurs busy for quite some time! Four Ways Leading Companies Are Using Social Media: Lessons For Us AllRamon Ray shares four easily […]
As an entrepreneur and business owner, one has to keep a certain level of motivation in order to keep the business moving forward. Even during the worst of times – say a recession – and the best of times, an underlying, sincere motivation must exist for long lasting success. You must also learn how to […]
Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to […]
In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client – like any relationship, it takes two. As the economy […]
PR Is Not A White Hat SEO TechniqueThis post from Nichola Stott on SearchEngineWatch expands on the dangers of using press releases as an SEO strategy that could ultimately “backfire and possibly damage your clients’ reputation.“ 5 Top Marketing Blogs by EntrepreneursI’m always on the look-out for new blogs to add to my newsreader, and […]
The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media […]