Persuasive Picks – Week of September 7, 2015

“Next Generation CMO: How To Succeed In The Future Of Marketing”, written by contributor, Stuart Levine, discusses the role of the CMO as it relates to collaboration, communication, creativity and flexibility.

Millenials are the topic covered by eWeek’s article authored by Nathan Eddy. This article called “Millennial Workforce Values Flexibility, Social Media”, identifies five unconventional benefits that Millennials find particularly important including flexibility in when and where they work.

Huffington Post contributor, Vala Afshar, pens a piece on the ever popular topic of digital marketing. This article called “The 5 Cs of Digital Marketing” offers tips on what the focus should be for digital marketers moving forward, including Content, Context, Content, Commerce and Convergence.