Persuasive Picks for the week of 01/04/10

What Is Engagement And How Do We Measure It?
Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies.

Women Warm Up to Brands on Social Sites
EMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” – showing a large increase in brand activity among females across online social networks.

SEO tips for smarter social media
Geary Interactive CEO, Andreas Roell, explains how social media efforts and SEO go hand-in-hand, while providing some tips to make sure you are maximizing your efforts.

Is 2010 Your Year for a Mobile App?
Interactive Media Strategist, Tessa Wegert, shares statistics and examples of why 2010 just might usher in a trend of mobile-focused marketing campaigns.

Seven Tools to Better Manage Your Social Networks
CIO Staff Writer, Kristin Burnham, shares this list of seven tools to help you streamline your social media interactions. This post gets my vote for introducing me to five new tools I wasn’t aware of yet!