We continue our “Women in Leadership” series with GoTo’s CMO, Jamie Domenici. Jamie is a huge advocate for women’s empowerment within the workplace, having worked hard to ensure women have a voice at the table.
Q: Please tell us a little bit about your role at GoTo.
A: As GoTo’s Chief Marketing Officer, I oversee our global marketing organization, driving our go-to-market strategy and eCommerce growth business. In addition to my role as CMO, I serve as the Executive Sponsor for WE@GoTo – GoTo’s employee resource group advocating for and empowering women+ in the workplace.
Q: Have you felt as if you have faced any challenges
being a female leader in the workplace? If so, how did you overcome those
challenges?
A: In my 20+ years working in the tech industry, there have been many times I have felt underrepresented as a woman. Early in my career, I remember being the only woman in an elevator full of men each morning on my way to my desk. This underrepresentation inspired me to advocate for women in the tech industry to ensure they have a voice at the table. At my previous employer, I was a diversity sponsor for our Customer Success organization and championed equal pay and closing the gender pay gap. At GoTo, I have continued to be an advocate for women by investing in career coaching for hundreds of women leaders across our company.
Q: What is the best piece of advice you have ever received from a co-worker, teacher, or mentor?
A: A female mentor of mine once told me that when things don’t go your way, you are half at fault for why they didn’t go as planned. She shared this with me when I was going through a challenging work experience, and I felt I was being overlooked for a promotion. Her advice taught me that I have just as must control over the outcome of situations as do the external factors involved. Instead of blaming others or sulking for what went wrong, I ask myself what I could have done differently to obtain the desired outcome.
Q: Do you personally feel the pandemic helped or hurt
your career?
A: COVID-19 completely changed my career. Before the pandemic, I worked a typical 9 to 5 job where I was expected to be in the office most, if not all, days of the week. The rapid shift to remote work resulting from the pandemic proved to be a game-changer in how I stay productive and engaged in my career. This newfound appreciation for remote-centric work led me to move to a company that valued flexibility for myself and my customers. I don’t see myself returning to the 9 to 5 or taking part in a daily commute anytime soon, and am grateful to work for a remote-first company like GoTo. I have loved staying connected to my family while being even more productive “at work” – both possible thanks to our new, remote-centric workplace culture.
Q: If you were to have chosen another career path, what
would it have been?
A: For much of my life, I have wanted to venture into politics, most specifically local politics in Burlingame, California, my current hometown, and the place I was born and raised. I even studied politics in college with the hopes of one day becoming the Mayor of Burlingame. I’ve also always had a passion for owning my small business and would love to be a florist operating my own flower shop.
Q: What are you passionate about outside of the office?
A: At work, I’m a full-time CMO. At home, I’m a full-time
Soccer Mom and very proud of it. As a former athlete, I now enjoy cheering my
daughters on from the sidelines more than being on the court myself. When I’m
not shuffling back and forth from one practice to another, I like to spend as
many weekends as possible relaxing with friends and family on Lake Tahoe.
Q: If you could live anywhere in the world, where would
that be?
A: Burlingame, California! I was born and raised here and never want to leave the San Francisco Bay Area.
Connect with Jamie.