Will Reuters Paywall Deter PR Pitches?
Our CEO, Christine Perkett, was interviewed by PRWeek about whether or not Reuters News’ decision to convert Reuters.com to a subscription-based product will deter PR pitches.
Christine Perkett, the CEO of Mindfull Marketing + PR told PRWeek that a paywall may mean less overall eyeballs but could also lead to higher quality in views. She emphasized that even in today’s age of focusing on the numbers of followers and social media “likes,” there’s a premium on having the right followers and engaged readers.
Read the full story here.