Social Animal shared 13 predictions from experts on everything that has to do with content marketing and included our CEO, Christine Perkett’s, insights. She talks about the importance of video, Corporate Social Responsibility and “less fluff, more meaning.”
Read the full article, here.
Our CEO, Christine Perkett, will be speaking Tuesday, December 10, at the National Association of Women Sales Professionals (NAWSP)’s “Break Out of the Girls’ Club” event. Joined by fellow panelists Jay Green and Rabih Shanshiry, they will discuss the importance of women in sales leaning on male mentors as well as other female leaders. Learn techniques on how to seek out the male collaborators, mentors, and connectors who can offer you a leg up.
Register here.
WalletHub recently issued a report naming Massachusetts the “Best State To Live In.” NBC News included our CEO, Christine Perkett’s, comments in their coverage of the report, in which she shares why she’s loved working and being an entrepreneur in Massachusetts over the last two decades, having founded three companies.
Minnesota and New Hampshire ranked second and third in the list, also ranking highly in jobs, education and access to nature.
Our client Together For Safer Roads has announced its third annual Global Entrepreneur Program, a unique accelerator focused on early stage startups in transportation and road safety.
The 2020 Program is focused on addressing problems and building solutions in three core areas:
Startups interested in the 2020 program can read details and apply online until September 30. A GEP Pitch Night event is slated for early December, where the cohort will be announced.
Client Octo Telematics has partnered with ICBC for a one-year tech pilot project, recruiting as many as 7,000 drivers to see if technology can improve their driving and make B.C. roads safer. Octo will provide the telematics platform to track driving behaviors, monitor distracted driving, and provide an overall driving score.
“Participants will use a small smart tag that communicates with an app installed on their smartphone. As an incentive, participants will receive rewards in the form of gift cards to popular retailers and restaurants. Drivers will complete various driving challenges to increase their chance at rewards. The safer your driving, the more rewards you can earn.”
The pilot results will help determine how ICBC might use telematics in the future. Other insurers may also find interest in the results and how insurtech can make better drivers.
To sign up or read more details, visit http://bit.ly/OctoICBC.
Often, when a new client comes to us for marketing help, they are overwhelmed by the scope of possibilities and in particular, the social media landscape. Of course, we help them to understand that not every idea is applicable to their business. “But what about x social channel? We see everyone doing it now,” they’ll often retort.
The scope of marketing software and social media channels is indeed vast and overwhelming. But in reality, not everything is right for your business needs. Just because you see GoPro doing some very cool thing on a social media channel does not mean it will yield the same results for you or even that the social channel is applicable to your audience… especially if you’re a B2B company. Marketing strategy built from the Fear of Missing Out (FOMO) is naive at best, and irresponsible at worst.
Instead of looking around at what everyone else is doing and thinking “We need to be there, too,” step back. Ask yourself these four things before you kick off your marketing brainstorm, and ensure that your strategy makes sense for your needs and isn’t born out of FOMO:
Starting with these four simple questions can help your marketing team to keep the eye on the prize and not get fearful that they aren’t doing the latest cool thing. Marketing trends come and go. Trust your expertise in knowing your customers and prospects and communicating with them where, when and how they want to communicate and consume content. If they start to demonstrate a change in social channels, you can begin to explore.
When used properly, LinkedIn is a platform for establishing your credibility with like-minded professionals, giving you the ability to form business connections and build brand awareness. To help you make the most of your membership on the work-oriented social networking platform, FitSmallBusiness asked experts, including our CEO Christine Perkett, to share their LinkedIn marketing tips to help grow your business.
There are plenty of smart points in this article to help you leverage the platform for career growth, branding, sales, marketing & more.
Happy Spring! It’s hard to believe we’re already rounding the corner to Q2. Here are a few quick tips to breathe new growth into your marketing:
1) LISTEN to your customers – what value are they seeing? What else could you offer to them? What do they need in 2019?
2) ENGAGE – beyond promotion of your own content, how is your brand talking with – not just at – key audiences?
3) EDUCATE – certainly your team has a wide array of knowledge across a variety of business or industry topics. Share resourceful content with your audience that educates or helps them – vs just sharing your own branded content about your business.
4) ANALYZE – measure what’s worked well in Q1 so far. Are your images and messaging aligned? Do traffic and leads indicate your marketing content is working? Has the buyer’s journey changed at all? Pivot accordingly.
Congratulations to our client Octo Telematics on being named a Technology Provider finalist in Insurance-Canada.ca‘s #ICTA2019 awards for their work with CAA South Central Ontario. on Canada’s first “pay-as-you-drive” insurance offering, CAA MyPace.™
CAA MyPace is a pay-as-you-go (PAYG) insurance program offering Ontario’s CAA policyholders a way to pay for, reduce and manage auto insurance premiums if they drive less than 9,000 kilometers per year. Octo provided a customized solution and flexible mix-and-match service selection for CAA to build a new customer experience for policyholders.
Chinese New Year started today and continues through February 19. Wishing all of our friends around the Globe a prosperous and fortunate “Year of the Pig.” Learn more, here.