Persuasive Picks – Week of October 19, 2015

Collaboration is the focus of a Forbes article entitled “Collaboration Could Be Your Most Powerful Marketing Tool“. This piece, penned by Andrew Fayad, talks about how building alliances will help your business and how teaming up with others has its benefits.

In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR.  This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.

An Entrepreneur article, authored by Rohan Ayyar, offers tips to social media marketers on how to engage better on social media channels.  This article called “3 Never-Fail Tactics for Superior Social-Media Engagement” recommends email marketing as well as new social tools like WooBox.