Persuasive Picks – Week of July 27, 2015

Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively.   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing efforts. Once a company finds their marketing channel where they can achieve traction, it is incumbent upon that company to seek out and establish and second, third, or fourth effective marketing channel. Business2Community also covers the topic of storytelling in marketing in its article called “Using Storytelling in Your Software & Technology Marketing”.  Author Stephanie Kapera discusses how storytelling in campaigns and videos as well as blogs offers marketers a chance to have their customers understand them better. Kapera also offers tips on when storytelling is not appropriare.