Persuasive Picks – Week of June 29th

“Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media“.  Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards in Chicago.

Mashable contributor, Dorey Clark discusses strategies to build a stratospheric social media fan base.This article “3 ways to turn your brand into a social media juggernaut” talks about early adoption of new social channels, hedging your bets and more.

“The 5 biggest social media mistakes to avoid” authored by Karissa Giuliano explores social media mistakes made by brands. This CNBC article offers helpful insight for not only brands, but also for any avid social media user.