Persuasive Picks – Week of June 22, 2015

In an article entitled “Instagram Marketing: The New Instagram Explore Page“, Alex Ditty (author) discusses an update to Instagram that will improve the discovery of visual content – an advantage for marketers. In this Business2Community piece, Ditty details the changes and how it will impact brands and their marketing strategy.

TechCrunch reporter, Lucas Matney, shares details on a report issued this week by USA Network. This article called “Report Suggests Young People May Abandon Social Media if Privacy Breaches Continue” shows that 55 percent of young people would eschew social media entirely “if they could start fresh.” With the increasing number of privacy breaches, this report further emphasizes the concern by the younger population with protecting their privacy.

The ever-popular topic of content marketing is discussed by Jeff Sierra in his MarketingProfs article entitled “These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them) . Sierra covers three common content marketing mistakes and some ideas for how to avoid them.