Persuasive Picks – Week of June 22, 2015

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In an article entitled “Instagram Marketing: The New Instagram Explore Page“, Alex Ditty (author) discusses an update to Instagram that will improve the discovery of visual content – an advantage for marketers. In this Business2Community piece, Ditty details the changes and how it will impact brands and their marketing strategy.

TechCrunch reporter, Lucas Matney, shares details on a report issued this week by USA Network. This article called “Report Suggests Young People May Abandon Social Media if Privacy Breaches Continue” shows that 55 percent of young people would eschew social media entirely “if they could start fresh.” With the increasing number of privacy breaches, this report further emphasizes the concern by the younger population with protecting their privacy.

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The ever-popular topic of content marketing is discussed by Jeff Sierra in his MarketingProfs article entitled “These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them) . Sierra covers three common content marketing mistakes and some ideas for how to avoid them.

Persuasive Picks – Week of June 15, 2015

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Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results.

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Recent research by Wayin finds that real-time marketers are funneling more money toward such tactics (RTM), and they’re reaping the benefits. This emarketer article called As Real-Time Marketing ROI Increases, Spending Follows evidences that Real-time marketers are in it for the relationships, event promotion.

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Rounding out the week with a little humor, PR veteran pens an opinion piece for PRWeek called In praise of the PR chaos, which pokes fun at the industry. Author Lottë Jones explains the glamorous life of PR to college students.