Persuasive Picks for the week of 09/12/11

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IBM - MidMarket4 Social Media Lessons SMBs Can Learn From IBM
This SmallBizTrends.com post from Lisa Barone shares four great takeaways for SMBs that came out of a recent interview she conducted with Ed Abrams, IBM’s Vice President of Marketing for Midmarket Business.

Social Media and Content Marketing: A One-Night Stand?
Lee Odden from the TopRank Online Marketing blog guest posts on Clickz.com with this look into why B2B marketers should consider mapping out a social content plan instead of creating and publishing individual, non-cohesive content-based campaigns.

Putting Content in Context
MarketingProf‘s Ann Handley expands on the power of content after an inspiring trip to the recent (and first-ever) Content Marketing World conference in Cleveland. She also includes a great video that opened the event and really puts “content into context.“

Re-evaluate b2b social strategy to reach tech buyers
BtoBOnline.com‘s Charlotte Woolard shares an informative Q&A conducted with Forrester‘s Kim Celestre that reveals how technology marketers need to look beyond thinking that social networks are (the) strategy.

Andy’s Answers: How Mattel used social media to build excitement around Hot Wheels’ record-breaking stunt
Toy giant Mattel has been putting a loy of money into social this year and their recent “Fearless at the 500” campaign drew quite a bit of attention both online and off. Andy Sernovitz from Smartblogs.com highlights some of the big ideas behind the campaign. Mattel’s Betsy Burkett and Gretchen de Castellane can be seen recapping the case study here as well:

Persuasive Picks for the week of 08/29/11

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Social Blue Prints15 Case Studies to Get Your Client On Board With Social Media
This Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success.

Snackable Content: The Key to Engagement
I first heard the phrase “snackable content” a few years ago. At the time, it stood out as a great way to describe the type of content that brands should be creating and offering up to their online communities. Fast forward to this past week, and once again the term resurfaces and remains just as relevant as you’ll see in this MarketingProfs post from Glenn Engler.

Social business holds steady gap behind consumer social media
Dion Hinchcliffe provides a detailed look into the current state of social in the enterprise, complete with stats and links to other resources via this post on ZDNet‘s Enterprise 2.0 blog.

The importance of being human
Next to listening, adding a human element to your efforts in the social space online is one of the best things you can do for your brand. Francois Gossieaux breaks down the concept of “humanization” and explains whey you should care via this post on iMediaConnection.

How Social Media Users Engage with Marketers on Twitter
This post from eMarketer.com shares some highlights from a recent Lab42 survey that revealed how users react to, follow and engage with brands on Twitter. Perhaps the results prove the need for more humanization?  🙂