Persuasive Picks for the week of 10/19/09

No Kidding
I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, asking “How many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received.

Ways to Be Human at a Distance
Chris Brogan reminds readers of the importance of showing the human side of your business when engaging your online communities. Lots of great tips here along with many additional bits in the comments.

When social media attacks: learn from others’ mistakes
Henry Elliss from the econsultancy.com blog shares five great real-world examples of how companies have made mistakes in handling their brands online.

4 Lies about social media
Penelope Trunk sheds some light on four common lies that many people wrongly believe about social media. We’re fond of correcting beliefs about all of them, but especially #4: “Social media is no place for business.” (Still don’t believe it? Let’s talk – we can help you understand why it is and what ROI you can receive.)

10 Proven Applications For Social Media
No, Adam Singer from the TopRank’s Online Marketing blog isn’t running through a list of tools to start using, but rather a more helpful list of business objectives to which social media can be applied. Read on for inspiration.