Do You Suffer From Marketing Content Fatigue?
Brands are trying desperately to push out content – a lot of content. And content is great, it really is. Owned content is a smart part of your content strategy, and it’s ...
Persuasive Picks – Week of December 14, 2015
According to PRNewser, "The PR Industry Has a Big Problem". Guest columnist, Colin Jordan reports there are roughly 5.7 PR professionals for every one journalist, according to recent Labor reports ...
Persuasive Picks – Week of November 30, 2015
As we close out the year, we are now turning our attention to strategies for 2016. In a piece for Entrepreneur, contributor Sujan Patel takes on this topic as it ...
PerkettPR is Thankful…
As Thanksgiving approaches each year, we all take a hard look at our lives and what we are thankful for. In the busy PR world, we often are too busy ...
Persuasive Picks – Week of November 16, 2015
Ever wish PR stereotypes would vanish? Ned Ellison does in his PRWeek article called "Death to the PR stereotype". His article talks about how gaining trust with your clients should help ...
“Influencers Who Inspire” – Interview with Steve Barrett, US Editor-In-Chief, PRWeek
PerkettPR is excited to share our latest interview with Steve Barrett who leads the US edition of PRWeek, a premier PR publication. Steve Barrett has been editor-in-chief of PRWeek US since April 2010, ...
Persuasive Picks – Week of 11/9/2015
In honor of Veterans Day, PRNewser shared an intriguing piece called "5 PR Lessons to Learn From Veterans Day". This article, authored by Shawn Paul Wood, offers lessons that PR people ...
Persuasive Picks – Week of November 2, 2015
"Chipotle's E. Coli Crisis: P.R. Experts Say It's Handling It Right" in a Forbes article authored by Geoff Williams. This article shares thoughts on how this brand can weather the ...
“Influencers Who Inspire” – Interview with Nina Lentini, MediaPost’s Marketing Daily
We are excited to continue our interview series with the top influencers of the PR and marketing world. This week's interview is with Nina Lentini, who edits Marketing Daily (MediaPost) ...
Persuasive Picks – Week of October 19, 2015
Collaboration is the focus of a Forbes article entitled "Collaboration Could Be Your Most Powerful Marketing Tool". This piece, penned by Andrew Fayad, talks about how building alliances will help ...
Persuasive Picks – Week of October 12, 2015
PR Daily published a great article called "10 falsehoods about PR". This article, authored by Robert White of PR Matters, focuses on the top things that PR is not while ...
Persuasive Picks – Week of October 5, 2015
Fortune Magazine author, Heather Clancy, pens an article about marketing tech spend and how marketers are willing to spend the money if a technology helps them. This article called "5 ...
Persuasive Picks – Week of September 28, 2015
"The Top 7 Content Marketing Trends That Will Dominate 2016" by contributor, Jayson DeMers, covers the new technologies available to marketers who want to stay ahead of the curve with ...
Persuasive Picks – Week of September 21, 2015
Huffington Post contributor, John Rampton, offers insight and practical tips on how to automate social media for your small business. This article called " Your Small Business Can Automate Social ...
Persuasive Picks – Week of September 14, 2015
“How Marketing Got More Personal”, written by contributor, Julie Ginches, focuses on how the mobile industry has created a level of intimacy and become more personalized over the years. We ...
