Branding Lessons From Political Slogans
What does a “Great America” mean to you? A generic political slogan like Trump's "Make America Great Again" can be so appealing because you get to define it for yourself, ...
Together For Safer Roads Launches Accelerator
Our client Together For Safer Roads has announced its third annual Global Entrepreneur Program, a unique accelerator focused on early stage startups in transportation and road safety. The 2020 Program ...
Can Tech Make Safer Drivers?
Client Octo Telematics has partnered with ICBC for a one-year tech pilot project, recruiting as many as 7,000 drivers to see if technology can improve their driving and make B.C ...
Say No To FOMO Marketing
Often, when a new client comes to us for marketing help, they are overwhelmed by the scope of possibilities and in particular, the social media landscape. Of course, we help ...
Put Some Spring Into Your Marketing
Happy Spring! It's hard to believe we're already rounding the corner to Q2. Here are a few quick tips to breathe new growth into your marketing: 1) LISTEN to your customers ...
Octo Telematics Named an ICTA 2019 Award Finalist
Congratulations to our client Octo Telematics on being named a Technology Provider finalist in Insurance-Canada.ca's #ICTA2019 awards for their work with CAA South Central Ontario. on Canada's first “pay-as-you-drive” insurance ...
Happy Chinese New Year
Chinese New Year started today and continues through February 19. Wishing all of our friends around the Globe a prosperous and fortunate "Year of the Pig." Learn more, here ...
Join Us: Digital Marketing & Tech Summit
On March 28, our CEO, Christine Perkett, will be speaking at the Cape & Plymouth Business Digital Marketing & Tech Summit - a great event on Cape Cod focused on ...
Building a “We” vs “Me” Culture
We all know there’s no “I” in team and yet, we often see executives making basic mistakes in communications that would indicate otherwise. Particularly in the client service business, it’s ...
Marketing Isn’t Free
It’s 2019 and there are a lot of free things out there: free apps, free tools, free help. But there’s one thing that isn’t completely free: effective marketing. By free, ...
Tips To Avoid Scary PR
It's that time of year again when we share our tips for avoiding creepy PR (aka bad media relations). Heed these warnings to avoid ghoulish mistakes and frightening outcomes in your ...
PerkettPR Is Now Mindfull Marketing + PR
When I started PerkettPR in 1998, I was really focused on filling a void in the PR industry. Times were good, with tech PR especially booming, and I kept meeting ...
Two Simple Tips For Building Brand Community
What makes a community? I was on a social media panel at MIT Sloan, where we began the conversation with this topic – community building. How do you use social media ...
Sunglass Hut: One Simple, Smart Marketing Move
Sometimes small businesses get overwhelmed with the idea of creating marketing campaigns. They often think effective marketing has to be expensive and intricate. But the truth is, sometimes the best marketing ...
Marketing Is Like A Cocktail Party
There’s one simple thing marketers are overlooking when it comes to the type of content they’re developing. Unlike traditional marketing, content marketing is not all about you. In the past, marketing used ...
